Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Stayfree normalizes periods with a unique, unexpected conversation on Daughters Day
MUMBAI, INDIA — For a country well on its way to becoming an economic powerhouse, India still lags behind when…
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Campaign Spotlight: Royal™ introduces Generation Kulit in its new ‘Colorful’ campaign
MANILA, PHILIPPINES — Royal™, one of Coca-Cola Philippines’s biggest brands and the country’s leading fruit-flavored sparkling drink, has announced the…
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Campaign Spotlight: Introducing the GUESS Originals x Anna Nicole Smith Collection by Cali Thornhill Dewitt for Fall 2021; Sydney Sweeney makes her debut with GUESS Originals
LOS ANGELES, USA — GUESS Originals takes a moment to celebrate the life and heritage of one of the most…
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Campaign Spotlight: DAVID’s humorous “Medicine Avenue” campaign kicks off The One Show 2022 call for entries
NEW YORK, US — A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of…
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Campaign Spotlight: Tanishq’s pujo campaign celebrates this ‘Festival of Adornment’ in a truly unique way
BANGALORE, INDIA – Tanishq, India’s most trusted jewellery brand has launched a new campaign this Durga Pujo. Conceptualized by Tanishq…
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Campaign Spotlight: Dole Sunshine Co. turns trash into media to raise awareness around food waste
CALIFORNIA, USA – A year after announcing The Dole Promise, the Dole Sunshine Company is launching the second in a…
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Campaign Spotlight: #IfIHadKnown – ŠKODA France & ROSA PARIS for the SKODA ENYAQ iV that you won’t want to miss
PARIS, FRANCE – With the goal of dramatically changing the perception of the brand in the eyes of the French public,…
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Campaign Spotlight: #JustAChild – an ad that wants you to report child marriages
MUMBAI, INDIA – Child marriage is a long-standing problem in India. The COVID-19 pandemic has only worsened it. Long stretches…
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Campaign Spotlight: Colgate and Geometry Colombia present Close the Tap
BOGOTÁ, COLOMBIA — For the first time, Colgate changes its name on the packaging so that everyone remembers to close…
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Campaign Spotlight: Jessica Alba stars as an aviator in Dubai Tourism and Mother’s latest trailer in the “Dubai Presents“ campaign
DUBAI, UAE — Dubai Tourism and Mother have launched the latest film in the “Dubai Presents” series of blockbuster trailers…
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Campaign Spotlight: How Singtel Dash and Superson reinvented insurance communications with Dash PET
SINGAPORE — Singtel Dash’s latest insurance savings plan, Dash PET by Etiqa Insurance, was declared the plan with the best…
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Campaign Spotlight: SUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu
MUMBAI, INDIA — SUGAR Cosmetics – one of the fastest-growing premium beauty brands of the country launched their latest campaign…
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Campaign Spotlight: Klarna launches Old Credit Is History campaign
LONDON, UK — Klarna, the leading global banking, payments, and shopping service, today launches its latest OOH UK campaign, Old…
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