Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Level up with new Gillette MVP and Get your Game Face on!
SINGAPORE — Leading Grooming Brand Gillette, announces the release of their first-ever limited-edition MVP razor in Singapore. Gillette’s latest razor…
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Campaign Spotlight: Magic’s in the box with Cartier and Publicis Luxe
PARIS, FRANCE — In Cartier‘s newest campaign conceptualized by Publicis Luxe, it’s an unparalleled choral film with a heartful hymn…
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Campaign Spotlight: No Doubt adds another iconic soundtrack to DNB’s equality campaign
OSLO, NORWAY — Since 2019, Norwegian bank DNB has been on a campaign to close the gender gap in the…
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Campaign Spotlight: Vodafone invites Hungary to break the silence this Christmas
BUDAPEST, HUNGARY — Vodafone unveils its 2021 Christmas campaign. With more than 1 million people living in solitude in Hungary (10%…
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Campaign Spotlight: John Lloyd Cruz and Bea Alonzo make their long-awaited comeback as the newest endorsers of Jollibee’s Perfect Pair: Chickenjoy with Jolly Spaghetti
MANILA, PHILIPPINES — If there’s one thing that’s true about Filipinos, it’s that they love pairings. They get a lot…
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Campaign Spotlight: L&K Saatchi & Saatchi bags Zepto, and delivers their first campaign almost as quickly as the brand delivers groceries
MUMBAI, INDIA — L&K Saatchi & Saatchi, part of the Publicis Groupe signed up the branding and communications mandate for…
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Campaign Spotlight: M&S turns Waterloo Station into a live experiential showcase for its Christmas campaign created by ODD & Mindshare
LONDON, UK — Integrated creative agency ODD and media agency Mindshare have helped Marks & Spencer stage an experiential advertising…
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Campaign Spotlight: PENNY’s poignant Christmas campaign asks how Generation Z can recapture the youthful experiences they missed out on during the pandemic
MUNICH, GERMANY — PENNY’s 2021 Christmas film launched on 11th November and is rapidly becoming a cultural and social media…
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Campaign Spotlight: French cruise company PONANT launches its campaign “The North Pole, The South Pole, And You”
PARIS, FRANCE — French cruise company PONANT launches its campaign “The North Pole, The South Pole, And You” to introduce…
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Campaign Spotlight: LinkedIn partners with The Glitch to launch Phase II of #FindTheBalance
MUMBAI, INDIA — LinkedIn, the world’s largest online professional network, has tied hands with digital creative agency, The Glitch, to launch…
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Campaign Spotlight: Rejoice and Sweetshop launch emotionally charged campaign
SHANGHAI, CHINA — What does the world look like for those who cannot see? Rejoice Franchise and Sweetshop have launched…
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Campaign Spotlight: Megan Thee Stallion stars in Popeye’s latest campaign “Hottie Sauce”
NEW YORK, USA— Popeye’s latest campaign “Hottie Sauce” stars American rapper Megan Thee Stallion via agency GUT Miami. The spot…
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Campaign Spotlight: Uber Eats takes to the skies with giant flying pickle
SYDNEY, AUSTRALIA — Uber Eats dazzled thousands of beachgoers in Sydney when it flew a seven-metre-long, 350kg pickle past some…
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