Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Reporters Without Borders wishes Vladimir Putin an unhappy birthday
MOSCOW, RUSSIA — An unhappy coincidence — 7th October 2021 will mark the 15th anniversary of the journalist Anna Politkovskaïa’s…
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Campaign Spotlight: What happens if no one recycles? Find out in Infinitum’s newest campaign made with Bacon and ANTI
OSLO, NORWAY — Norway’s recycling scheme for cans and bottles is the best in the world. In fact, the recycled…
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Campaign Spotlight: Isobar, MAC Cosmetics, & YouTube launch in-store try-on experience in India
MUMBAI, INDIA — MAC customers often swatch multiple lipstick shades before they make their final purchase. Owing to the pandemic…
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Campaign Spotlight: Currys launches first campaign after merging its four brands
LONDON, UK — Currys, the UK’s largest electrical retailer, unveils a major new campaign today as it marks a new…
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Campaign Spotlight: Honda 2Wheelers India & Taproot Dentsu launch new campaign, ‘Aap aur Activa – India Ke Do Pahiye’
MUMBAI, INDIA — Honda Motorcycle & Scooter India (HMSI) and Taproot Dentsu (A dentsuMB Company), the creative agency from dentsu…
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Campaign Spotlight: Haters Gon’ Hate in Greenpeace’s futuristic urban utopia by UltraSuperNew Tokyo
TOKYO, JAPAN — Ahead of one of the most important summits of our time, COP26, Greenpeace has launched ‘Haters Gon’…
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Campaign Spotlight: Scarecrow M&C Saatchi and Reliance Jewels pay a musical tribute to the divinity and beauty of Banaras with the new “Kaasyam” collection
MUMBAI, INDIA — Reliance Jewels, India’s fastest growing jewellery brand, has carved a niche for itself by paying homage to…
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Campaign Spotlight: The One Club opens ADC 101st Annual Awards with playful campaign by DDB Paris
NEW YORK, USA — The One Club for Creativity has opened the call for entries for the ADC 101st Annual…
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Brand & Business: Globe’s #PlantHappinessPH mental health campaign amasses over 168.7 million TikTok views in just a week
MANILA, PHILIPPINES — Globe’s #PlantHappinessPH mental health initiative has amassed 168.7 million views on TikTok in just a week, as…
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Campaign Spotlight: NUTRO shows what happens when the cat catches the red dot
NEW YORK, USA – BBDO New York has come up with a campaign that shows what happens when the cat…
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Campaign Spotlight: A man finds true love in UnionBank and FCB Manila’s new campaign film
MANILA, PHILIPPINES — Earlier this year, UnionBank and FCB Manila took viewers on a tour in a film inspired by…
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Campaign Spotlight: Art and dance collide in new campaign by National Arts Council and Singapore Tourism Board, created by TBWA\Singapore
SINGAPORE — Following last year’s ‘Dance to a New Beat’ campaign, National Arts Council has partnered with Singapore Tourism Board…
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Campaign Spotlight: R/GA and OzHarvest new tiny tape is tackling the mountain of food waste in Australia
SYDNEY, AUSTRALIA — Food waste is one of the lesser-known evils in the climate change debate. Responsible for 10% of…
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