Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Football club creates simple hack around vaccination QR codes
PARIS, FRANCE — Red Star FC introduces PASS-PASSE, a custom mobile phone background including the vaccination QR code to help…
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Campaign Spotlight: DirectAsia Insurance spotlights precious memories formed in the car with their ‘invisible’ car campaign
SINGAPORE — DirectAsia Insurance launched its latest advertising campaign titled “What Drives You?”, featuring an invisible car that allows users…
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Campaign Spotlight: Yahoo pilots first DOOH-led omnichannel campaign with Schroders
SINGAPORE — Yahoo has delivered its pilot programmatic digital out-of-home (DOOH) omnichannel campaign with global asset and wealth management company,…
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Campaign Spotlight: FCB Inferno supports NS&I to launch Green Savings Bonds, empowering savers to help build a greener, cleaner, and more sustainable future
LONDON, UK — To support the government’s priority for 2021/22; to ‘Build Back Greener’ and reach net zero emissions by…
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Campaign Spotlight: Globe and Pride@Tech rewrite classic stories to honor LGBTQ+ representation
MANILA, PHILIPPINES — Imagine beloved stories from literature and lore in a new, more colorful light—Globe and Pride@Tech are launching…
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Campaign Spotlight: Shangri-La unveils #WithHeart campaign to celebrate 50 years of growing with Asia
HONG KONG — In 1971, the first Shangri-La Hotel opened its doors in Singapore, welcoming its guests like family. Since…
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Campaign Spotlight: Nickelodeon and SoCheers encourage children to express themselves in new campaign
MUMBAI, INDIA — On the occasion of Children’s Day, Nickelodeon wanted to give kids the opportunity to voice their opinions,…
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Campaign Spotlight: Dreamscapes come to life: Philippine Airlines and Ace Saatchi & Saatchi launch the new Hiraya Flight Pass in a dreamy online video
MANILA, PHILIPPINES — Everybody’s dream of creating their own travel deals has now become a reality. Philippine Airlines launches the…
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Campaign Spotlight: It takes balls and a purple towel to fight cancer
KUALA LUMPUR, MALAYSIA — Wanting to do good for balls everywhere, The Chariot Agency has taken a ballsy approach to…
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Campaign Spotlight: Liter of Light partners with SM Mall of Asia for large-scale solar installations to raise awareness for climate action during COP26
Manila, Philippines — Liter of Light, a Filipino-born global grassroots solar lighting movement, has partnered with SM Mall of Asia…
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Campaign Spotlight: Gay Games Hong Kong and DDB Group Hong Kong drop teaser for Gay Games 2023 campaign
HONG KONG — Gay Games Hong Kong (GGHK) and DDB Group Hong Kong are partnering to promote the 11th Gay…
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Campaign Spotlight: Leo Burnett Israel and Access Israel proudly present COP26 – Inaccessible Conference
BNEI BRAK — Disability affects more than 1 billion people around the world and yet it is still often treated…
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Campaign Spotlight: Sport England and FCB Inferno team up to encourage young men to return to the sports and physical activities they once loved
LONDON, UK — Join the Movement, which launched during the first lockdown in 2020 to inspire people to #Stayinworkout, has…
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