Campaign SpotlightTravel

Campaign Spotlight: Dreamscapes come to life: Philippine Airlines and Ace Saatchi & Saatchi launch the new Hiraya Flight Pass in a dreamy online video

MANILA, PHILIPPINES — Everybody’s dream of creating their own travel deals has now become a reality. Philippine Airlines launches the new Hiraya Flight Pass—every Filipino’s ticket to getting the flight deals they want so they can fly to anywhere they desire, anytime they choose to. It’s the country’s only customizable and shareable flight pass that lets users have bigger savings by buying tickets in bulk. To start building custom travel deals, users can visit: https://hirayaflightpass.philippineairlines.com/

The 45-second spot shows a couple customizing their Hiraya Flight Pass and, in effect, creating a dreamscape around them with every destination they add. The viewers are then treated to a spectacular visual feast as they are served with mesmerizing sceneries that remind everyone of how beautiful traveling can be.



Client: Philippine Airlines
Corporate Marketing Officers: Bianca Gonzales, Sam Pineda, Chesca Narciso
Corporate Marketing Manager: Yosh Yoshida
Digital Marketing Officer: Jed Menes
Product Research & Dev’t Manager: Rico Gutang
AVP – Brands: Charmaine Jodi Go
VP Marketing: Ria Carrion-Domingo
SVP / Chief Marketing & Sales Officer: Ren-ren Reyes Jr.

Agency: Ace Saatchi & Saatchi
Executive Creative Director: Greg Martin III
Creative Director: Mark Peckson
Associate Creative Director: Kat Suiza
Senior Copywriter: Bianca Bonjibod
Copywriter: Pax Ledina
Art Director: Monica Esquivel
Client Service Director: Sinta Baguio
Account Director: Nicole Guzman
Account Manager: Lhara Paraboles
Executive Strategic Director: Carmen Antunez
Strategic Planning Director: Mel Garrovillo

Producers: Dhang Santiago, Gave Macalintal
Production House: Arcade Film Factory
Directors: Mike Talampas and Nick Santiago
DOP: Monchie Redoble
AD: Sunny Dumayas / Carlo Gonzales
PD: Rious Caliso
EP: Codie Larracas and Paula Collado
LP: Von Nave
PM: Ken Almoros
PA: Simon Flores, Fatima Matibag, Renyll Alvarado
Post house: Upprgrnd
Color Grading: Barebones
Audio Post: Wonder Collab | Jojo Moll | Celine Angue | Kahlil Refuerzo | Carlos Tanada

Partner with adobo Magazine

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