Philippine Airlines
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Campaign Spotlight
Philippine Airlines and BBDO Guerrero reframe On-Time Performance as the key to perfect travel moments
Philippine Airlines (PAL) places its commitment to reliability and heartfelt service at the center of its latest campaign, showing how…
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Awards News
BBDO Guerrero, Philippine Airlines’ ‘Safetynovela’ takes home Grand Prix, multiple wins at Asia-Pacific Tambuli Awards 2026
Philippine Airlines (PAL)’s “Safetynovela” won a Grand Prix, gold, and silver at the Asia-Pacific Tambuli Awards, reinforcing the campaign’s success…
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Events
Marius Talampas shares why humor with intent is an effective creative strategy
Humor is something we all need in our daily lives — it lifts our spirits and gives us a much-needed…
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Campaign Spotlight
More than entertainment and safety: How BBDO Guerrero turned PAL’s safety video into something that sticks
MANILA, PHILIPPINES – Making passengers pay attention to in-flight safety videos is a constant challenge. Capturing — and sustaining —…
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Campaign Spotlight
PAL, BBDO Guerrero turn in flight safety into a telenovela moment with MMFF debut
MANILA, PHILIPPINES — Philippine Airlines (PAL) and BBDO Guerrero have taken a familiar onboard touchpoint and transformed it into one of the most unexpected creative…
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Featured
Philippine Airlines relaunches Mabuhay Magazine with homecoming issue
MANILA, PHILIPPINES — Philippine Airlines (PAL) has relaunched Mabuhay Magazine, its flagship inflight publication, with the release of its Homecoming…
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Brand & Business
Philippine Airlines partners with Think HQ to inspire Australian travellers
MANILA, PHILIPPINES – Positive change agency Think HQ has been chosen by Philippine Airlines as its Australian agency partner, following a competitive pitch. As…
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Travel
Philippine Airlines and Trip.com elevate air ticketing experience with NDC integration
MANILA, PHILIPPINES – Philippine Airlines (PAL), the country’s flag carrier, has taken a significant step forward in digital distribution with the…
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Travel
Discovery Hospitality Corporation and Philippine Airlines’ Mabuhay Miles forge partnership to elevate tourism experiences
MANILA, PHILIPPINES – Discovery Hospitality Corporation (DHC), a pioneer in Filipino hospitality, and Mabuhay Miles, the esteemed frequent flyer program…
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Travel
Trip.com Group snags double honor from Philippine Airlines’ Annual Awards
MANILA, PHILIPPINES – Global travel powerhouse Trip.com Group has clinched not one but two prestigious accolades at Philippine Airlines’ coveted…
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Brand & Business
Philippine Airlines champions women in the skies with 10 million peso commitment to future female pilots
MANILA, PHILIPPINES — Philippine Airlines (PAL) is committing to empowering women in aviation. Through its Fly With Her program, the…
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Campaign Spotlight
Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all…
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Featured
Philippine Airlines’ new Christmas film Sorpresa proves dreams do come true
MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your…
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