Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Keep on Fallin’ — The new Bouygues Telecom film by BETC
PARIS, FRANCE — Would the one that has never dropped its smartphone raise its hand? No one? Yes, that’s also…
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Campaign Spotlight: St Luke’s creates provocative campaign targeting tech giants for consumer champion charity Which?
LONDON, UK — Consumer champion Which? is launching a provocative advertising campaign calling for new legislation to force tech giants…
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Campaign Spotlight: For the GLOBAL CLIMATE STRIKE (September 24), Fridays For Future U.S. launches “The Denial”
LOS ANGELES, USA – For decades now, climate activists & scientists have highlighted the dangerous effects of global warming on…
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Campaign Spotlight: Karmarama and Project Everyone turn the UN’s Global Goals into 17 sticky notes for World’s To-Do List Campaign
LONDON, UK — Karmarama, part of Accenture Interactive, has teamed up with Project Everyone, a not-for-profit promoting the Global Goals,…
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Campaign Spotlight: Luzhou Laojiao and F5 Shanghai launch countrywide campaign to celebrate Mid-Autumn Festival
SHANGHAI, CHINA — With Mid-Autumn Festival (a.k.a Moon Festival) fast approaching, Chinese liquor brand Luzhou Laojiao has launched a new…
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Campaign Spotlight: UpGrad commits to ‘fast-forward your career’ in its latest ad film; launches its biggest campaign to date
MUMBAI, INDIA —Taking ahead, the brand’s mission of driving meaningful career outcomes for its learners, upGrad, Asia’s higher EdTech leader…
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Campaign Spotlight: 82.5 Communications brings alive the fast world of Slice cards
BANGALORE, INDIA — This cricket season, it’s not just the action on the field that promises to be fast-paced. Slice,…
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Campaign Spotlight: Innovation at Middle East tech hub Dubai Internet City is spotlighted in Serviceplan Middle East animated campaign film
DUBAI, UAE — ‘Where Minds Click’ is the tagline of Serviceplan Middle East’s new animated advert for the region’s leading…
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Campaign Spotlight: Studiowest celebrates beauty—real women, their voice and authenticity, showcased through their latest campaign #ThisIsMe
MUMBAI, INDIA — The face of beauty has changed. The rule now is to celebrate all skin tones, all shapes…
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Campaign Spotlight: Korean superstar CL introduces the fresh, new way to whisky with Johnnie Walker
SEOUL, KOREA — Johnnie Walker, the world’s number one Scotch Whisky, has partnered with global K-pop star CL to introduce…
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Campaign Spotlight: ‘Make every day special’ says Scarecrow M&C Saatchi and Reliance Jewels in its new campaign for Bella Collection.
MUMBAI, INDIA — In an attempt to inspire the young generation to ditch the mundane, Scarecrow M&C Saatchi conceptualised ‘Make…
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Campaign Spotlight: Ocado debuts campaign showcasing Own Range
LONDON, UK — Ocado, the world’s largest dedicated online grocery retailer and the fastest-growing grocer in the UK, is launching…
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Campaign Spotlight: Live now – A home tour around the world with IKEA Festival
LONDON, UK — Creating a better everyday life at home starts with an open door. IKEA is taking it to…
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