Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Mondelez Kinh Do brings a centuries-old mid-autumn festival alive through technology
HO CHI MINH, VIETNAM — Mondelez Kinh Do has partnered with Publicis, Spark, and Digitas to magically bring old family…
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Campaign Spotlight: Rude Health launches first advertising campaign by BMB
LONDON, UK — Rude Health, the healthy food and drink brand, is launching its first multi-channel campaign to hero its…
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Campaign Spotlight: NTUC Income and BBH Singapore tell Singaporeans that successful retirement planning starts with ‘Me First’
SINGAPORE — It is in our Asian culture to put others before ourselves, with generosity often feeling like an obligation.…
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Campaign Spotlight: Customers amazed by Weber Super Glue creative campaign
BANGKOK, THAILAND — Weber just announced their new product, Weber Super Glue, with the help of a creative ad campaign.…
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Campaign Spotlight: Colmo’s Modular Air-conditioner launches Darwin Themed Campaign in partnership with F5 Shanghai
SHANGHAI, CHINA — F5 Shanghai has launched the new “Air Evolution” campaign for Midea Colmo’s newly launched product, Colmo AirNEXT,…
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Campaign Spotlight: Publicis Groupe Israel proudly presents a Ford and Latet Food Bank joint campaign, FORDGOOD
TEL AVIV-YAFO, ISRAEL — Today, 29.3% of households in Israel suffer from food insecurity. That means that 1 in 3…
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Campaign Spotlight: Serviceplan Spain creates international Valencia Tourism Campaign inspired by the verses of iconic Spanish poet Lope de Vega
VALENCIA, SPAIN – ‘Whoever has lived it knows well’ is the tagline of Serviceplan Spain’s new tourist promotion campaign for…
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Campaign Spotlight: E.ON teams up with Scamp & Dude to help kids become ‘Air Heroes’ in new campaign by Engine Creative
LONDON, UK — E.ON, one of the UK’s largest electricity suppliers, has teamed up with fashion brand Scamp & Dude…
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Music: ABBA is back! Agnetha, Björn, Benny and Anni-Frid return with ABBA Voyage
LONDON, UK — ABBA, one of the most successful pop groups of all time, have announced that, for the first…
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Campaign Spotlight: Zilch launches first-ever TV ad showcasing that you can have your cake and eat it too
LONDON, UK — St Luke’s has created the first-ever TV ad campaign for fintech brand Zilch, a virtual payment card…
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Campaign Spotlight: No media, no problems—“The Birds and The Bees 2.0” from ONETOUCH has reached 2.6 M organic views with $0 budget spent
BANGKOK, THAILAND — In Thailand, sex is a sensitive topic that even parents and children are barely discussed. This situation…
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Campaign Spotlight: Turtle Limited launches its latest campaign for Festive Collection 2021 with the theme ‘Hello Earth!’
MUMBAI, INDIA — Turtle, one of India’s leading men’s apparel brands, has launched its festive collection with Hello Earth, a…
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Campaign Spotlight: Juice takes viewers behind the scenes for the ‘Qatar National Day 2020’ animation
DOHA, QATAR — The commemoration of Qatar’s unification in 1878, Qatar National Day, is the biggest and one of the…
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