Campaign SpotlightMusic

Music: ABBA is back! Agnetha, Björn, Benny and Anni-Frid return with ABBA Voyage

LONDON, UK — ABBA, one of the most successful pop groups of all time, have announced that, for the first time in 40 years, they are back with a revolutionary new concert that will see Agnetha, Björn, Benny and Anni-Frid performing digitally with a live 10-piece band in a purpose-built arena in London from May 2022, and a brand new studio album.

TMW UNLIMITED partners with ABBA Voyage’s in-house marketing teams as their strategic marketing consultant of record. As part of a team of experts, they will be responsible for delivering all integrated marketing, including CRM, design, and data operations.


The digital versions of ABBA have been created following weeks and months of motion-capture and performance techniques with the four band members and a thousand VFX experts from Industrial Light & Magic, the company founded by George Lucas, in what is the company’s first foray into music.

Now, an incredible 40 years since their last studio album The Visitors, ABBA have not only recorded two new songs, ‘I Still Have Faith In You’ and ‘Don’t Shut Me Down’, that will both feature in the concert, but they have recorded and produced an entire new album. Recorded together at Benny’s studio Riksmixningsverket in Stockholm, Voyage will be released worldwide on 5th November on Universal Music Group.

ABBA Voyage will open May 2022 at the ABBA Arena, a state-of-the-art 3,000 capacity arena located in the Queen Elizabeth Olympic Park in London. Pre-registration for tickets opens at 6pm tonight on with tickets on general sale from Tuesday 7th September, see below for more detail.

The ABBA Voyage concert is made with the help of: Producer Svana Gisla (David Bowie Blackstar/Lazarus, Beyoncé and Jay Z for HBO, Springsteen and I), Producer Ludvig Andersson (And Then We Danced, Yung Lean – “In My Head”, Mamma Mia! Here We Go Again), Creative Director/Director Baillie Walsh (Flashbacks of a Fool, Being James Bond, Springsteen and I), Co-Executive Producer Johan Renck (Spaceman, David Bowie Blackstar/Lazarus, Chernobyl) and Choreographer Wayne McGregor CBE (The Royal Ballet, Company Wayne McGregor, Paris Opera Ballet).

Chris Mellish, CEO, TMW UNLIMITED commented “We couldn’t be more delighted to be a part of ABBA Voyage. It’s so much more than just an original entertainment experience, and we have no doubt that ABBA fans, old and new, will be blown away by what they see. We’re proud that our strategic, human understanding approach will help a new generation of fans to see, hear and feel ABBA in a way previously unimagined.”

Michael Bolingbroke, Executive Producer said: “From the very beginning, this project has been about assembling a world-class team, and, when it came to our marketing needs, it was clear TMW UNLIMITED had not only the vision and ambition that matched ours, but they also had the breadth and depth of capabilities to deliver it.”

Svana Gisla, Producer, and Ludvig Andersson, Producer: “The magic of ABBA and the herculean efforts of this whole magnificent team reaches a long awaited milestone today. To be able to finally share this endeavour with the world is a proud moment for us and we can’t wait to welcome you to our arena in East London, a place where we are so happy to be.”

The music video for ‘I Still Have Faith In You’ has been directed by Shynola.
@abbavoyage (Twitter, Facebook Instagram, TikTok)

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