Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: mike’s Hard Seltzer launches ‘Refreshingly Obvious’ new brand campaign
LONDON, UK — mike’s Hard Seltzer has teamed with creative network FCB to launch a new tagline and advertising campaign,…
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Campaign Spotlight: F5 launches new campaign for Midea in the Middle East
SHANGHAI, CHINA — Shanghai-based F5 has launched a new campaign for Midea Aircon in the Middle East, named ‘Love That…
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Campaign Spotlight: Givenchy Parfums launches the creation of an NFT in support of the LGBTQIA+ cause with Like Fire and the Exhibition Collective
PARIS, FRANCE — To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by launching…
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Campaign Spotlight: Grab and VMLY&R COMMERCE generate over 7 million views for sentimental Father’s Day film in just one week
KUALA LUMPUR, MALAYSIA — Leading Southeast Asia superapp Grab, and global creative commerce company VMLY&R Commerce have generated over 11…
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Campaign Spotlight: Ajinomoto’s latest web series “Cooked with Love” brings viewers on a food nostalgia
MANILA, PHILIPPINES — Ajinomoto Philippines Corporation (APC)’s latest web series entitled “Cooked with Love,” reveals a heartwarming take on cooking…
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Campaign Spotlight: Taproot Dentsu launches new campaign for Urban Company’s bathroom cleaning service
GURUGRAM, INDIA — Most consumers desire a sparkling clean and shiny bathroom but feel that their regular maids are unable to deliver…
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Campaign Spotlight: Clever Drug Aware campaign kicks off to help kids say ‘no’
PERTH, AUSTRALIA — A new tongue-in-cheek, cleverly curated education campaign, created by 303 MullenLowe Perth for the Mental Health Commission’s…
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Campaign Spotlight: electriclimefilms brings natural haven Aldar ‘Alghadeer’ vision to life in new campaign
DUBAI, UAE — Electriclimefilms teamed up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new…
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Campaign Spotlight: KFC shows loud and proud support in BGC branch Pride-thru
MANILA, PHILIPPINES — Pride Month is about to end but the celebration of and fight for Pride goes beyond June.…
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Campaign Spotlight: NCS launches brand transformation campaign in APAC with dentsu as lead agency partner
SINGAPORE — Dentsu International (dentsu) Singapore is pleased to support leading technology services firm, NCS, to launch its new brand…
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Campaign Spotlight: Whatever your reason to host a Macmillan Coffee Morning, it’s a great one in new campaign by AMV BBDO
LONDON, UK — AMV BBDO is celebrating the return of the person Coffee Morning for Macmillan Cancer Support, happening on…
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Campaign Spotlight: Zespri and VMLY&R team up with Volleyball star ‘Zhu Ting’ in China for ‘Make Your Healthy Irresistible’ campaign
SHANGHAI, CHINA — Global brand experience agency, VMLY&R has launched a new creative campaign for Zespri’s SunGold Kiwifruit in China,…
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Campaign Spotlight: Longchamp, partnering with FRED & FARID Los Angeles, launches “It is not a bag. It is Le Pliage®.” the first campaign for its most iconic line, which was originally debuted in 1993.
LOS ANGELES, USA — Partnering with boutique creative network FRED & FARID, Longchamp – the iconic Parisian fashion house –…
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