Campaign Spotlight

Campaign Spotlight: In new campaign by Droga5, Helena Bonham Carter is in Paradise for Barclaycard

LONDON, UK — Droga5 London has launched a campaign for Barclaycard featuring Helena Bonham Carter.

In their latest film, the brand has enlisted the help of another real business owner. Wasel Ali, owner of Paradise restaurant is a man who, like Barclaycard, believes that ‘Every Customer Matters’. Whether a customer is Helena Bonham Carter or a local, they all get the ‘Paradise’ treatment. The film has Wasel tell the true story of the time this theory was put to the test, when Helena Bonham Carter actually showed up and ordered a take-away.


The 60” and 30” adverts will be running across video-on-demand and online video in paid, targeted media. The campaign starts on the 1st September and runs until the end of October.

Agency: Droga5 London
Chief Creative Officer: David Kolbusz
Production Company: Biscuit Filmworks
Director: David Kolbusz

Partner with adobo Magazine

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