SHANGHAI, CHINA — Publicis Media China announced today the appointment of Christina Lu as Chief Client Officer of Zenith and Spark Foundry China. Christina is based in Shanghai and reports directly to Vivian Zhu, CEO of Zenith and Spark Foundry China.
In this newly created role, Christina will focus on the development of client-centric solutions orchestrated through the synergy of business intelligence and digital, to help key clients of Zenith and Spark Foundry China in unlocking their business growth. Under the Power of One model, she will further push the boundary in integrating the Groupe’s resources of media, talent, and technology to realize strategy into delivery.
Before joining Publicis Media, Christina held several senior management positions including Chief Strategy Officer of Wavemaker China and Client Partner of Isobar China Group. With over 20 years of working experience in digital marketing across creative, media, and consulting, Christina has long been devoted to the art and science of brand experience orchestration. By translating business strategy into data-driven content creativity, media innovation and integration approaches, she brings to life the consumer journey unique to a brand and the empowerment of technology in driving business growth.
Vivian Zhu, CEO of Zenith and Spark Foundry China, says, “I am thrilled to have Christina with us. Her experience in managing key clients and integrating cross-sector resources will enhance our management team with capabilities in partnerships with our clients. I am confident that her expertise in digital will refresh our industry perspective, uncover more valuable growth opportunities for key Power of One clients and elevate our partnership to the next level.”
Christina added, “The catalyst of accelerating growth through digital transformation lies in the uncovering of key challenge and opportunity in business, as well as setting the right short/long term solution that can be implemented, measured, and optimized. With my experience in strategy and digital, I will work to continue unfold the powerful capabilities of Publicis Media products and tools, in its empowerment to problem solving and way of planning. I also look forward to working with Vivian and the management team under “Power of One” model, to bring together the best of Groupe’s resources in building the transformational solutions for our clients on the journey to realizing their growth ambition.”