Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: PDIC’s ‘Maniguro, Magbangko’ campaign promotes savings consciousness among Filipinos
MANILA, PHILIPPINES — The need to have money set aside for emergencies is one thing that Filipinos have learned in…
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Campaign Spotlight: Publicis JimenezBasic and Director Pepe Diokno take back “Sorry” in Lazada Philippines’ Pride Month film
MANILA, PHILIPPINES — The agency and the director tackled the word “Sorry” in Lazada’s latest film, “Apology” – and why…
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Campaign Spotlight: Social Beat launches #DoNotBackSlide, and does its bit for a better future
MUMBAI, INDIA — Social Beat, one of India’s fastest-growing independent digital marketing agencies, recently launched a campaign #DoNotBackSlide on World Environment…
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Campaign Spotlight: Yell Advertising launches SEARCH ’N’ AMBUSH campaign
BANGKOK, THAILAND — If you were to ask online shoppers what they want, it is likely that their answers would…
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Campaign Spotlight: JolliSavers brings joy at an affordable price
MANILA, PHILIPPINES — With more than a year into the pandemic, consumers nationwide continue to feel the effects of the…
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Campaign Spotlight: Nando’s says ‘Thank You PERi-PERi Much’ to Singapore with a heartfelt letter as doors open for dining in again
SINGAPORE — Nando’s Singapore and advertising agency partner Fishermen Integrated have penned a letter thanking everyone for doing their part…
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Campaign Spotlight: LANDIA literally imagines beating up artificial ingredients in new Burger King campaign
NEW YORK, USA – From multi-award-winning global production house LANDIA and agency We Believers go preservative-free for Burger King‘s “The…
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Campaign Spotlight: This is not a car ad— HALAL takes the cliché out of car advertising with Lynk & Co
AMSTERDAM, NETHERLANDS — The creative studio, HALAL, has created a new campaign called ‘This is Not a Car’ for disruptive…
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Design: Libresse and Muma Malaysia design a stationery box that helps normalize periods
KUALA LUMPUR, MALAYSIA — A global survey by Libresse revealed that 9/10 women hide their period. And 52% of women…
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Campaign Spotlight: Octopus encourages Hong Kong people to “take it easy” in campaign developed with DDB Group Hong Kong
HONG KONG — Octopus is launching a new campaign, its first with DDB Group Hong Kong, to encourage Hong Kong…
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Campaign Spotlight: Fever Unlimited launches ‘Botanical Banksy’ with floral storyteller Lewis Miller
LONDON, UK — Fever Unlimited and Funnyhowflowersdothat.co.uk has partnered with floral heavyweights Miller and Lycett to bring Miller’s famous ‘flower flashes’ from New York to the…
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Campaign Spotlight: It’s a wonderful world of filters, or is it? This latest spot from Allianz and GIGIL will make you think twice
MANILA, PHILIPPINES – It’s easier to augment reality now more than ever with app filters accessible to anyone with a…
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Campaign Spotlight: WWF-Norway’s new film reminds us that we have nowhere else to go
COPENHAGEN, DENMARK – By now, there can hardly be a doubt that nature and the climate is suffering from man-made…
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