Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Life transforms in beautiful film for new Cowboy e-bike
BRUSSELS, BELGIUM — To celebrate the upcoming launch of its most technologically advanced electric bike to date, Cowboy partnered up with…
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Campaign Spotlight: Nordic company reclaims their new brand promise with a film made entirely of recycled clips
HELSINKI, FINLAND – For a few years now Neste has led the industry when it comes to renewable diesel and sustainable…
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Campaign Spotlight: Reprise says ‘Tap-Tap’ for ease of services on GoPayz by U Mobile
KUALA LUMPUR, MALAYSIA — Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, have released a series…
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Campaign Spotlight: ‘You Body Hair. Your Choice.’ Veet releases new brand platform with BETC
PARIS, FRANCE – With its new brand platform, Veet celebrates diversity and body hair acceptance. Body hair. A word that can be…
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Campaign Spotlight: With the new Renault Captur E-Tech hybrid “Nothing can stop you”
PARIS, FRANCE — A flagship model of the SUV market, the Renault Captur has become a staple in the automotive…
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Campaign Spotlight: Zee Bangla celebrates the mother “in each of us”
KOLKATA, INDIA — Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into…
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Campaign Spotlight: For Mother’s Day, Kotak Mahindra Bank’s Silk Programme brings back the #MomsOnDuty campaign
MUMBAI, INDIA — As the world celebrates Mother’s Day during an unprecedented situation, countless mothers are playing exceptional roles to…
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Campaign Spotlight: More than 12.5 million views of DillySocks #DillyGallopChallenge
ZURICH, SWITZERLAND — Do it, do it, do the silly walk! Serviceplan Switzerland and Swiss startup DillySocks came up with…
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Campaign Spotlight: PLDT Home shares the message, “There’s No Mom Like You”
MANILA, PHILIPPINES — Parents only want the best home for their families. But what if the home that they tirelessly…
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Campaign Spotlight: Taproot Dentsu & Honda’s latest ad says ‘We are all Mothers’
MUMBAI, INDIA – The current times are severely challenging and humanity is trying its best to help one another. Almost…
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Campaign Spotlight: FCB Malaysia & RHB Bank sign on to sing of togetherness
KUALA LUMPUR, MALAYSIA – Titled ‘Sempurna’ (Perfect), RHB Bank’s latest Hari Raya film, which was conceived and created by FCB, tells…
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Campaign Spotlight: Eden showcases the power of a mother’s unconditional love, directed by Antoinette Jadaone
MANILA, PHILIPPINES – Motherhood today is embraced by eyes that hold various forms, shapes and sizes. Understanding that each motherhood journey…
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Campaign Spotlight: Laptops wreak havoc in new CleanMyMac campaign by TBWA\Helsinki
HELSINKI, FINLAND – The latest CleanMyMac campaign places Macs in life-or-death situations. Two ads laced with dark humour and impending computer…
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