Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: The Artery crafts Pride Month brand film for SodaStream featuring award-winning LGBTQ+ actress Laverne Cox
NEW YORK, USA — In celebration of Pride Month, New York-based creative agency The Artery has created a brand film…
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Awards: McCann Worldgroup agencies obtain the best results in Peru and Chile at El Sol Festival
BUENOS AIRES, ARGENTINA — McCann Lima and McCann Santiago, part of McCann Worldgroup network, obtained the best results recorded by agencies in their…
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Campaign Spotlight: Nutriasia’s new campaign tells the best way to show your mom some love, no matter the occasion
MANILA, PHILIPPINES — If there’s anything we love about mothers, it’s the fact that they’re always willing to be a…
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Campaign Spotlight: Reprise Digital’s mnemonic character Chief BerUang kicks off PIDM financial education drive in a light-hearted way
KUALA LUMPUR, MALAYSIA — Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network is pleased to see…
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Campaign Spotlight: Google partner with Director Sanjay de Silva to celebrate community spirit
AUCKLAND, NEW ZEALAND — Google has launched a campaign to celebrate the resurgence of community spirit in the wake of…
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Campaign Spotlight: Molson Coors taps This Is America choreographer Sherrie Silver for high-octane hard seltzer launch
CHICAGO, USA — Molson Coors has launched its brand-new hard seltzer, Three Fold, into the UK with an energetic, £5m campaign aimed at…
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Campaign Spotlight: TCL partners with football superstars ahead of Euro tournament
PARIS, FRANCE — As live sports are making a comeback after a year of Covid, TCL Electronics and its Havas…
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Campaign Spotlight: vivo debuts new “To Beautiful Moments” campaign for UEFA EURO 2020™
SHENZHEN, CHINA — As the official smartphone of UEFA EURO 2020™, vivo wants football fans everywhere to enjoy every beautiful…
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Campaign Spotlight: It took medicines & emojis to raise awareness on wildlife crimes
MUMBAI, INDIA — Ogilvy launched two digital campaigns for United Nations Environment Programme (UNEP). The two digital campaigns on Wildlife…
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Campaign Spotlight: Pringles is ‘keeping football fun’ in new campaign conceptualized by Grey
LONDON, UK — Pringles is putting the ‘playful’ back into football after last season’s setbacks, with its new football-themed campaign.…
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Campaign Spotlight: Inspirational film for The Mayor of London’s office “This is London. And everyone is welcome.” by 20ten
LONDON, UK – The Mayor of London’s office reveals an inspirational film to promote London’s role as host city for…
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Campaign Spotlight: “World’s First Carbon Neutral Ad Breaks”, Mediaplus promotes climate-neutral advertising on World Environment Day
MUNICH, GERMANY – It’s an issue that concerns us all. The production and distribution of advertising creates CO2. Through the…
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Campaign Spotlight: Unilever Nepal collects and process Dhaulagiri Mountain waste in partnership with Nepal Army
KATHMANDU, NEPAL – As part of Unilever’s commitment “to make sustainable living a common place”, it partnered with the Nepal…
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