Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: If you can’t bring your fans to the ice, bring the ice to your fans: ZSC Lions’ “Essence of Lions” created by Serviceplan Switzerland
ZURICH, SWITZERLAND — Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned…
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Campaign Spotlight: Mass international solidarity campaign launched in support of Maria Ressa on World Press Freedom Day
MANILA, PHILIPPINES — On World Press Freedom Day 2021, Reporters Without Borders (RSF) and the #HoldTheLine coalition have launched an…
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Campaign Spotlight: Miele ‘Shot on Oven’, where every line is baked and photographed inside a Miele Generation 7000 oven
MOSCOW, RUSSIA — In a world first, Serviceplan Moscow and Miele collaborate on campaign to be photographed inside an oven,…
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Campaign Spotlight: New Durex ‘Let’s Lube’ spot confronts The Uncomfortable Truth
LONDON, UK – Durex, the world’s #1 sexual wellbeing brand, has unveiled the latest instalment of its long-running ‘Let’s Lube’…
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Campaign Spotlight: Règles Élémentaires teamed up with House of Communication France to highlight period poverty with ‘Invisible Women’ campaign
COURBEVOIE, FRANCE – In France today, 1.7 million women do not have the financial means to buy intimate hygiene products…
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Campaign Spotlight: Smart fuels passions, drives brand affinity in new campaign
MANILA, PHILIPPINES — Smart Communications, Inc (Smart)‘s long-awaited “Live Smarter, Live with Purpose” campaign headlined by the world’s leading pop…
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Animation: L’Arche and studio Tonic DNA ask “Why Does the World Assume That a Disabled Life is Not Profoundly Beautiful?”
MONTREAL, CANADA – To mark World Down Syndrome Day on March 21st, intellectual disability charity L’Arche partnered with award-winning animation…
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Campaign Spotlight: Powerful story by Engine Creative & Rankin, ‘See through the symptoms’, raises awareness of lung cancer in never smokers
LONDON, UK – ENGINE Creative has come together with photographer Rankin, production house TAG and media agency Wavemaker to create the…
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Campaign Spotlight: Kiloutou launches the first campaign that encourages people not to buy
PARIS, FRANCE — It’s common knowledge that, faced with today’s ecological challenges, people must learn to consume differently. in a…
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Campaign Spotlight: Unioil releases life changing hack in becoming environmentally conscious on their latest ad
MANILA, PHILIPPINES — For responsible and environmentally conscious drivers, there is finally a better option when gassing up. Unioil Petroleum…
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Campaign Spotlight: Cheil creates Slipper Island for Havaianas x Fortnite edition
SAO PAULO, BRAZIL – Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an…
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Campaign Spotlight: GOMO is The OG 5G
MANILA, PHILIPPINES — Vignettes of Gen Z kids using data, with streaky neon lights to convey “speed” — that’s how…
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Campaign Spotlight: electriclimefilms and Riot Games bring Wild Rift gamers together in comical ads
DUBAI, UAE – One of the most well-known video game developers, Riot Games, strikes again with three chucklesome films. Produced…
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