Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: GUINNESS unveils ode to the pubs ahead of reopening by reminding fans ‘good things come to those who wait’
LONDON, UK —In anticipation of pubs and bars reopening indoors across the UK in less than a week’s time, GUINNESS…
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Campaign Spotlight: Fleet of emission-free electric Innogy go! cars fitted to measure the true level of smog
WARSAW, POLAND – In Warsaw (population 1.8M), there were only five official points measuring the level of smog. Residents of…
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Campaign Spotlight: Ramadan ads Flux & XL Axiata’s “Message for Raka” hits more than 10 million wiews
JAKARTA, INDONESIA – Idenya Flux, an independent advertising & digital agency located in Senayan, South Jakarta, creates a meaningful PT. XL…
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Campaign Spotlight: Flight of the Conchords’ Rhys Darby dons roller skates and a jetpack in UK brand campaign for Xero, created by ENGINE Creative
LONDON, UK — Xero, the global small business platform, demonstrates how its products can help small businesses master the overwhelming…
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Campaign Spotlight: RAPP creates targeted through the line campaign for Samsung UK to promote Samsung Galaxy Smartwatches
LONDON, UK — As the creative agency responsible for leading this Samsung UK campaign, RAPP has devised a highly targeted campaign…
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Campaign Spotlight: BMB brings artistic flair to Samsung Electronics social campaign for International Day of Families
LONDON, UK — Creative agency, BMB has created a compelling campaign for Samsung to celebrate International Day of Families in…
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Campaign Spotlight: Indian celebrities rally together to raise life-saving funds for ‘I Breathe for India: Covid Crisis Relief’
MUMBAI, INDIA — Actress Lara Dutta and Sports Scientist Shayamal Vallabhjee joined hands with The Indus Entrepreneurs (TIE), a non-profit headquartered in Silicon Valley…
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Campaign Spotlight: Tenaga Nasional Berhad and Entropia bring back beloved festive character Aida for Raya
KUALA LUMPUR, MALAYSIA – Due to popular demand, Tenaga Nasional Berhad (TNB) and Entropia brought back Aida, a known and…
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Campaign Spotlight: R/GA and Samsung celebrate mothers in #MakeMomEpic social campaign
NEW YORK, USA – This Mother’s Day, R/GA and Samsung have teamed up to give Gen Z a remarkable way…
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Campaign Spotlight: Varo and NBA icon and philanthropist Russell Westbrook to challenge the status quo of traditional banking
NEW YORK, USA – In February 2021, Russell Westbrook Enterprises led a $63 million strategic investment in Varo Bank, N.…
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Campaign Spotlight: George Clooney, Mark Chao, and other friends of Nespresso unveil the deep human care behind every cup of Nespresso coffee
SINGAPORE — Nespresso has always believed that coffee can be a powerful force for good, and this conviction is central…
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Campaign Spotlight: To beat the summer heat, Downy and Leo Burnett Thailand come to the coolest rescue
BANGKOK, THAILAND — Downy, a brand of fabric softener produced by Procter & Gamble, understands how summer can be such…
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Campaign Spotlight: Property powerhouse, SP Setia and Entropia make old traditions the new normal this Raya
KUALA LUMPUR, MALAYSIA – This Raya, Malaysian property development group, SP Setia Berhad teamed up with Rouge by Entropia to strengthen…
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