Campaign Spotlight

Campaign Spotlight: To beat the summer heat, Downy and Leo Burnett Thailand come to the coolest rescue

BANGKOK, THAILAND — Downy, a brand of fabric softener produced by Procter & Gamble, understands how summer can be such a hectic season for the people in Thailand. With this in mind, they partnered with Leo Burnett Thailand to release a new campaign, titled “The Coolest Rescue.”

The three films present the opportunity to let you experience the cool and refreshing scent of Downy Expert Summer Cool. To stand out among the clutter of fabric softener advertisements, Leo Burnett made use of strong visualisations for Downy’s new product and its benefits.


For the campaign, they created a total of three iVDOs that visualise how Thailand Summer’s heat can turn you into something you don’t want to be.

With the right insight, Thai humour, and strong execution of product benefits, Downy Expert Summer Cool aims to be the only solution for every summer!



Campaign Name: The Coolest Rescue

Title: My Dear / The Bus / Bingsu

Client: P&G Thailand

Product/Service: Downy

Creative Agency: The Leo Burnett Group Thailand

Chief Creative Officer: Sompat Trisadikun

Executive Creative Director: Sirin Wannavalee

Creative Group Head: Nonthaporn Ketmanee

Art Director: Nonthaporn Ketmanee, Sompat Trisadikun

Copywriter: Narisapongse Rakwattananont

General Manager: Weeranuch Duangpikool

Account Management Director: Peerajet Sringean

Account Director: Pansea Tevavichulada

Account Executive: Banthita Ratanopas

Agency Producer: Karnjanee Praphapat

Strategic Planner: Chulanee Sirisaengtaksin

Project Manager: Sunee Chansuksurachode

Production Company: Tongta Film Company Limited

Film Director: Phalat Romcai

Executive Producer: Sucheera Kaewngam

Production Producer: Suteera Pummaneekorn

D.O.P: Abhisit Prasongsup

Assistant Director: Vivisn Jarupattanasirikul

Production Manager: Kawita Nunthakunatip

Art: Vicha Visedsang

Prop: Sivadach Dacha

Mock up: Jirawat pakdeehun

Wardrobe: Doungkamon Wimon

Casting: Naroupat Pintakhum

Make up & Hair Stylist: Pinraya Pramual

Sync Sound: Worawut  Bunsarn

Editor: Yiemyut Tungsomworapongs

Colorist: Narin Bovornrattanapran

Flame Artist: Narin Bovornrattanapran

Post Producer: Asama Sumalee

Sound Studio: Banana Studio

Sound Engineer: Putthipat Sangwanphet


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