Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: “World’s First Carbon Neutral Ad Breaks”, Mediaplus promotes climate-neutral advertising on World Environment Day
MUNICH, GERMANY – It’s an issue that concerns us all. The production and distribution of advertising creates CO2. Through the…
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Campaign Spotlight: Unilever Nepal collects and process Dhaulagiri Mountain waste in partnership with Nepal Army
KATHMANDU, NEPAL – As part of Unilever’s commitment “to make sustainable living a common place”, it partnered with the Nepal…
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Campaign Spotlight: Martin Solveig teams up with Prime Video & HEREZIE to remake the music video for his worldwide hit ‘Hello’
PARIS, FRANCE — Amazon Prime Video announced today that it partnered with Martin Solveig & the advertising agency HEREZIE to create a new nocturnal…
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Campaign Spotlight: Leo Burnett’s creativity convinces Robert de Niro to be the image of Madrid Fusion 2022
MADRID, SPAIN — Following the confirmation by the great American actor, who three days later has accepted the challenge launched…
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Campaign Spotlight: ICEX, Leading Brands of Spain Forum, and the Spanish Chamber Of Commerce launch an international image campaign to promote the strengths of Spanish companies
MADRID, SPAIN — The Leading Brands of Spain Forum, ICEX Spain Export and Investment, and the Spanish Chamber of Commerce presented the international communication campaign ‘Think Again, Think Spain’, whose objective is…
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Campaign Spotlight: Did you hear that thunderous sound? An operation for Action Against Hunger signed by Hungry & Foolish
PARIS, FRANCE — The climate crisis is one of the main factors behind the rise of hunger around the world.…
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Campaign Spotlight: Propel Manila creates a comedy of horrors for WSI’s eCommerce plaform
MANILA, PHILIPPINES — Just a quick search online would tell one about all the horrors of online shopping. The horror…
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Campaign Spotlight: Decathlon and Sid Lee Paris launch Decathlon Outdoor, with over 5,000 ideas from users on ways to get outside
PARIS, FRANCE – As more and more countries around the world start ease out of lockdowns, France is no exception.…
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Campaign Spotlight: Extra asks you to “Chew to Get Your Mojo Back” by BBDO Shanghai
SINGAPORE — Extra, a popular gum brand in China under Mars Wrigley China, has launched a new brand campaign, led…
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Campaign Spotlight: Delhi International Airport asks passengers to rethink their travel plans in a campaign by 22feet Tribal Worldwide
MUMBAI, INDIA — In an effort to encourage people to avoid non-essential travel, Delhi International Airport Limited (DIAL) has launched…
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Campaign Spotlight: Tonic Worldwide, Nutralite launch #MadeWithMilk campaign to evoke the love for milk in children
MUMBAI, INDIA — Nutralite, having recently entered the dairy segment with their DoodhShakti Probiotic Butter Spread and Pure Ghee leveraged…
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Campaign Spotlight: Bugaboo launches global brand campaign ‘Adventure Awaits’ as part of new brand platform Designed for Discovery
AMSTERDAM, NETHERLANDS — Bugaboo, the world-trusted parental and stylish baby brand, today launches a global brand campaign ‘Adventure Awaits’, building…
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Campaign Spotlight: FWD Thailand and GREYnJ UNITED Thailand redefine insurance through ‘Musicumentary’, tapping the young at heart
BANGKOK, THAILAND — FWD Thailand and GREYnJ UNITED Thailand, through its sister agency, Black&White, have teamed up to launch a…
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