Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Optrex caricatures ‘hay fever eyes’ in striking Spring campaign by Havas London
LONDON, UK – As Covid restrictions ease and the UK emerges from its winter lockdown, Spring is palpably in the…
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Campaign Spotlight: Decathlon and Romance showcase how sports make the world better
For Decathlon, sport is everything. But beyond being a passion that became a profession, the brand strongly believes that wherever…
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Campaign Spotlight: BBDO Indonesia and BBDO Guerrero help Sweety to warn parents to ‘change their diaper before it changes them’
SINGAPORE — BBDO Indonesia and BBDO Guerrero have joined forces with Sweety on a campaign for Sweety Silver Pants. Inspired…
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Campaign Spotlight: WWF-New Zealand and Colenso BBDO put microplastic pollution into perspective
AUCKLAND, NEW ZEALAND – The oceans are choked with plastic. Eight million tonnes of plastic pollution ends up in the…
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Campaign Spotlight: ClientEarth and FRED & FARID New York launch a major climate change campaign supported by Coldplay, Brian Eno, Patagonia and more
NEW YORK, USA – On 14th April, ClientEarth, with FRED & FARID New York creative agency, launched a major climate…
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Campaign Spotlight: MPL launches ‘Hai Akal To… Khelo MPL’ campaign for IPL 2021
MUMBAI, INDIA – Mobile Premier League, Asia’s largest esports and skill-gaming platform, has launched its ‘Hai Akal Khelo MPL’ campaign on…
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Campaign Spotlight: BBH Singapore launches “Back to the Office.”
SINGAPORE — With working from home no longer the default mode in Singapore from 5 April, advertising agency BBH Singapore…
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Campaign Spotlight: Rosapark pits man against otter for online organic retailer Greenweez
PARIS, FRANCE – Food consumption is seen as one of the main culprits for the ills of today’s society: global…
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Campaign Spotlight: McCann Lima and Inca Kola invite everyone to sit at the table
LIMA, PERU – A celebration of the fusion and mixing of Peru, inviting diverse people to sit at the table.…
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Campaign Spotlight: Danish organizations launch a collective fight against loneliness
COPENHAGEN, DENMARK — On a global scale, loneliness has been an escalating problem during the pandemic. And since a new…
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Campaign Spotlight: Tata Motors and Ogilvy India launches campaign with an endearing story on overcoming barriers in uncertain times
MUMBAI, INDIA — As the world continues to go through the toughest of times, Tata Motors and Ogilvy India wanted…
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Campaign Spotlight: Super Simple Stories answers all the questions you never knew you had
KYIV, UKRAINE — Can taking pictures of your pets help save lives? Does using your GPS in Iceland turn you…
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Campaign Spotlight: World Vision Finland and TBWA\Helsinki take over Finland with “unreadable advertising”, raise awareness for illiteracy
HELSINKI, FINLAND — During the Easter weekend, unreadable texts took over companies’ outdoor advertising spaces in Finland’s largest cities and…
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