Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Saatchi & Saatchi joins forces with Blaise Matuidi to protect healthcare workers under attack in war zones
PARIS, FRANCE — At least 3,780 attacks were perpetrated against health personnel and infrastructure between 2016 and 2020, in an…
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Campaign Spotlight: Globe empowers Filipinos to transform and take control of their lives with new “Reinvent” campaign
MANILA, PHILIPPINES — A big chunk of last year was all about embracing the changes in our lives brought by…
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Campaign Spotlight: Public Hygiene Council debuts their new pop and upbeat music video on public cleanliness
SINGAPORE — The ‘World’s Cleanest Country”, Singapore, now has its very own music video about cleanliness. On SG Clean Day…
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Campaign Spotlight: Langit points are a new kind of essential goods
MANILA, PHILIPPINES — If you’ve been bad these past few days, there’s still a way for you to redeem yourself: by…
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Campaign Spotlight: “Say It With Mcdonald’s” the unexpected way to create emotions with packaging
BOGOTA, COLUMBIA – “Say it with McDonald’s” is the new multi-market campaign for McDonald’s that was launched in Colombia, hand in…
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Campaign Spotlight: Dole launches the country’s first sun-powered promo
MANILA, Philippines- Dole is holding a first! Health or wealth? Why not both? After being repeatedly mistaken by countless Filipinos…
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Campaign Spotlight: Publicis Conseil celebrates love stories of very different families with Renault Scenic, ‘Loving families for 25 years’
PARIS, FRANCE – In 2021, Renault is celebrating the 25th anniversary of its iconic family model: Scenic. As a true pioneer…
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Campaign Spotlight: Silid Aralan Inc and Gigil initiate first-ever 75under75 program to help failing students in PH
MANILA, PHILIPPINES – Always in the “noisy list”, Kent Ian Vargas recalled how as an elementary student he was scolded…
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Camapign Spotlight: Netflix and Fishermen want you to hit pause while you celebrate Raya
KUALA LUMPUR, MALAYSIA – Netflix has partnered with Two-time Golden Kancil winner Fishermen Integrated to persuade Malaysians to take a break…
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Campaign Spotlight: electriclimefilms and Keko tells a story of kinship in Porsche’s nostalgic film with Shell
SINGAPORE – In a collaborative partnership with Porsche Asia Pacific and Keko Singapore, and for the launch of its ‘A…
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Campaign Spotlight: Klarna launches #WhyPayInterest campaign, highlighting Britain’s broken credit model
LONDON, UK — Klarna, the leading global banking, payments and shopping service, has today launched a major new nationwide campaign…
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Campaign Spotlight: Grey New York and Gillette Venus launches new Venus for pubic hair & skin collection and asks women to #SayPubic
BOSTON, USA – Venus is throwing out the outdated, censored, and sometimes downright silly terms for “bikini” or “down there”…
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Campaign Spotlight: Towards a ‘Safer and Happier’ Megaworld Lifestyle Mall experience
MANILA, PHILIPPINES — Filipinos love going to malls. You can find malls scattered throughout the country, and this is because…
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