Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: That sounds about right, a sonic brand identity for Ortigas Malls
MANILA, PHILIPPINES – In a time when branding and the creation of a unique identity is more omnipresent than ever,…
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Campaign Spotlight: Heartbeat is the new campaign by AMV BBDO for Ford
LONDON, UK — AMV BBDO’s new pan-European campaign for FORD centers on a spellbinding film that draws a visually stunning…
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Campaign Spotlight: Pandemic or not, Uber India & Dentsu Webchutney want every opportunity to be #WithinHerReach
MUMBAI, INDIA — Uber India and Dentsu Webchutney, the digital agency from the house of dentsu international, have launched a…
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Campaign Spotlight: Contract Advertising’s film for Yardley talks talc, but with a twist of freshness and beauty
INDIA — Contract Advertising in its newest television commercial for Yardley, puts the spotlight on the beauty of doing something…
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Campaign Spotlight: New Barbie film featuring Clara Amfo celebrates Black Girlhood and encourages girls to ‘Raise Your Voice’ with Milk Honey Bees
LONDON, UK — Barbie, the world’s #1 global toy property*, teams up with Clara Amfo and London grassroots girl-focused project…
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Campaign Spotlight: Mega Tuna breaks the internet with its latest entertaining (and mouth-watering) video
MANILA, PHILIPPINES — Know that feeling when one watches someone enjoy what they’re eating, with so much gusto and happiness…
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Campaign Spotlight: McDonald’s and their customers surprise over 30,000 delivery riders through its McDeliverBack program
MANILA, PHILIPPINES – A year into the lockdowns, delivery services have become a way of life. We rely especially on…
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Campaign Spotlight: Build in Amsterdam and outdoor brand Mammut take shoppers on an award-winning immersive adventure to the frozen heart of Siberia
AMSTERDAM, NETHERLANDS – Creative e-com agency Build in Amsterdam has crafted an award-winning digital adventure for leading Swiss outdoor specialists Mammut.…
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Campaign Spotlight: BBDO Guerrero launches The Dissolving Bottle – all shampoo, zero plastic
MANILA, PHILIPPINES – BBDO Guerrero is introducing The Dissolving Bottle – an open-source re-design of traditional shampoo packaging, giving it an…
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Campaign Spotlight: BBC News collaborates with AliveNow to launch Instagram AR filters across six Indian languages
BANGALORE, INDIA – BBC News, responsible for broadcasting news and current affairs around the world, offers global news in Indian language…
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Campaign Spotlight: AMV brands Air Quality to make the invisible visible
LONDON, UK – Shocking new data on air pollution reveals that nearly 8 million (25%) addresses in the United Kingdom…
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Campaign Spotlight: Represented, leading, involved: McDonald’s celebrates its #MPowered women
MANILA, PHILIPPINES — World famous menu items, meals and heartfelt service are signatures of the McDonald’s Philippines experience. And while…
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Campaign Spotlight: Spark encourages small business owners to re-charge their best asset – themselves
AUCKLAND, NEW ZEALAND — Spark NZ and Shine Limited have launched a health and wellness programme for Spark Business customers.…
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