Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBDO Guerrero launches The Dissolving Bottle – all shampoo, zero plastic
MANILA, PHILIPPINES – BBDO Guerrero is introducing The Dissolving Bottle – an open-source re-design of traditional shampoo packaging, giving it an…
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Campaign Spotlight: BBC News collaborates with AliveNow to launch Instagram AR filters across six Indian languages
BANGALORE, INDIA – BBC News, responsible for broadcasting news and current affairs around the world, offers global news in Indian language…
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Campaign Spotlight: AMV brands Air Quality to make the invisible visible
LONDON, UK – Shocking new data on air pollution reveals that nearly 8 million (25%) addresses in the United Kingdom…
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Campaign Spotlight: Represented, leading, involved: McDonald’s celebrates its #MPowered women
MANILA, PHILIPPINES — World famous menu items, meals and heartfelt service are signatures of the McDonald’s Philippines experience. And while…
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Campaign Spotlight: Spark encourages small business owners to re-charge their best asset – themselves
AUCKLAND, NEW ZEALAND — Spark NZ and Shine Limited have launched a health and wellness programme for Spark Business customers.…
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Campaign Spotlight: The ANZ Support Band—a gift from New Zealand to the world’s sports fans and athletes
NEW ZEALAND — Called the ANZ Support Band, the wearable device uses Bluetooth technology in a world first that brings…
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Campaign Spotlight: POCO unveils its new identity in a quirky campaign by DDB Mudra
MUMBAI, INDIA — POCO India, the country’s 3rd largest online smartphone brand, has launched its new brand identity ‘Made of…
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Campaign Spotlight: OPPO India rolls out new film with Taproot Dentsu to promote its all-new F19 Pro Series
MUMBAI, INDIA — Taproot Dentsu India, the creative agency from the house of dentsu international, has launched a new TVC…
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Campaign Spotlight: Ford India’s Ecosport SE campaign by BBDO features a quirky take on twin sibling relationships
GURGAON, INDIA – Ford India welcomed the latest variant to its compact SUV EcoSport’s line-up with a quirky advertising campaign…
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Campaign Spotlight: Sting performs in Down Syndrome’s charity CoorDown campaign “The Hiring Chain”
NEW YORK, USA — To celebrate World Down Syndrome Day (Sunday 21 March 2021), CoorDown launches its global awareness campaign…
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Campaign Spotlight: O2 and Serviceplan Bubble present freedom of choice on the big stage
HAMBURG, GERMANY — Under the slogan “We have the entertainment. You have the choice”, Serviceplan Bubble and O2 are drawing…
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Campaign Spotlight: Lacoste and Polaroid celebrate colors in new collaboration
FRANCE — This year, Lacoste, with the help of its agency BETC, is seeing life through rose, red, green, and…
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Campaign Spotlight: boAt partners with Digitas, reveals the new women-only vibrant audio lifestyle range
NEW DELHI, INDIA — boAt, a leading lifestyle audio-wear brand, believes it’s time to go beyond the ‘women-can-run the-show’ conversations…
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