Campaign Spotlight

Campaign Spotlight: O2 and Serviceplan Bubble present freedom of choice on the big stage

HAMBURG, GERMANY — Under the slogan “We have the entertainment. You have the choice”, Serviceplan Bubble and O2 are drawing attention to the O2 Select & Stream offer on TV, online, print and OOH. Customers who take out a mobile phone or at home tariff will receive a streaming package for one year and will be the first in the world to be able to choose freely between Netflix, Sky Ticket, and O2 TV.

Michael Falkensteiner, Director Brand & Marketing Communications Telefónica Deutschland/ O2 said: “With our core brand, we want to inspire O2 customers and those who want to become customers with emotional moments and special experiences. Entertainment plays a central role in this, both in our product offerings and in customer communication. Our new O2 Select & Stream campaign immerses viewers in the world of entertainment. We are raising the curtain on well-known productions from Netflix or Sky Ticket as well as popular TV content that can be received via O2 TV. I am delighted that we can use the video and TV content of our partners and present it in a creative and entertaining way. In this way, we show in a striking manner that O2 customers are not tied to a single partner, but have a free choice of offers.”

At the heart of the campaign is a TV spot directed by Martin Krejci and produced by Iconoclast, in which the advertising itself becomes entertainment:


In an entertaining way, the short film illustrates the special features of the O2 streaming offer and, at the same time, the central message of the advertising measures: O2 offers its customers the best entertainment, O2 customers set the pace and decide individually which streaming provider is right for them. Thus, scenes from the Netflix series “House of Money,” the Sky Ticket series “Game of Thrones,” and the German daily soap “Gute Zeiten Schlechte Zeiten,” which can be received via O2 TV on the go and at home, alternate in the spots. In addition to the TVC, the campaign can also be seen online, on social media, in print, and in OOH. In addition, the spots and motifs will be used in O2’s own channels on or in O2 stores as well as in existing customer communications.
“Great entertainment deserves a great stage: we are very happy that we were able to implement this campaign together with our partners in such an impressive way,” said Leif Johannsen and Patrick Matthiesen, Creative Managing Partners, Serviceplan Bubble.

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