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WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
Read More » - Events
VML Thailand’s Park Wannasiri hyper-hacks creativity and more at CreativeFest 2024
MANILA, PHILIPPINES — Fully embodying the spirit of “hypercreativity,” Park Wannasiri, Chief Creative Officer of VML Thailand, took center stage…
Read More » - Entertainment
What Netflix’s live adaptation of Avatar the Last Airbender aced in effects and bending, lacked in bravery and grit
MANILA, PHILIPPINES — As a fan of Avatar the Last Airbender growing up, I was initially hesitant about watching the…
Read More » - Campaign Spotlight
Gigil and Netflix gives Filipinos the Kare-Kare experience in 4D with Replacing Chef Chico activation
MANILA, PHILIPPINES — The weekend saw the emergence of a gigantic pot in the Palm Drive entrance of Glorietta mall…
Read More » - Awards News
Gigil continues winning streak at the Clio Entertainment Awards with a silver for ‘Mystery Billboards’
LOS ANGELES, USA — Independent ad agency GIGIL Philippines has brought home a silver from the recently concluded Clio Entertainment…
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What screenwriter and filmmaker Ronnie del Carmen’s unplanned film career taught him about storytelling
MANILA, PHILIPPINES — Among the creative minds kicking off DIGIMAX: IMMAP DigiCon 2023 is Ronnie del Carmen, a writer and…
Read More » - Entertainment
Black Mirror embraces the darker side of humanity with Season 6
MANILA, PHILIPPINES — It’s been a good four years since the horror anthology Black Mirror last broadcasted new episodes. You…
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This week’s powerful advertising courtesy of a blown-apart billboard, a special first car ride, and a call to embrace disabilities
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » - Campaign Spotlight
Netflix unveils Extraction 2 in the Philippines with a blown apart billboard along EDSA
MANILA, PHILIPPINES — Right after Hollywood royalty Chris Hemsworth announced that he would be visiting the Philippines for the premiere…
Read More » - Awards News
Gigil’s ‘Fuel Station’ for Netflix earns shortlist spots for Outdoor and Brand Experience & Activation at Cannes Lions
CANNES, FRANCE — The 2023 Cannes Lions International Festival of Creativity is officially underway, so the industry will be seeing…
Read More » - Press Release
Viddsee’s second edition of Storyteller Boot Camp provide insights on the future of storytelling
SINGAPORE — Viddsee creator platform will host the second edition of its virtual Storyteller Boot Camp from June 21 to 23.…
Read More » - Awards News
The Telly Awards reveals the winners for its record-breaking 44th annual ceremony
NEW YORK, USA — The Telly Awards, the world’s largest honor for video and television across all screens, has announced…
Read More » - Campaign Spotlight
Wunderman Thompson Thailand and Roza bring to life the secret sauce featured in Netflix’s Hunger
BANGKOK, THAILAND — Ever wondered what the taste of food is like when you watch cooking shows on screen? Ever…
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