Starting in 2027, Netflix’s ads plan will expand to 15 new countries including the Philippines, giving members more affordable plan options and advertisers more opportunities to reach Netflix’s audience.
The other countries are Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, Poland, Sweden, Switzerland, and Thailand.
Netflix’s ads plan offers everything people love about Netflix, at a lower price, with a few ads in-between. This expansion represents an exciting opportunity for local advertisers — the chance to reach a diverse audience, in a premium environment with a seamless, high-resolution ads experience.
Amy Reinhard, President of Advertising, Netflix, shared, “We’re thrilled to be expanding Netflix with ads to 15 new countries around the world in 2027, including in the Philippines. For members, it means more ways to enjoy Netflix at a price that works for them and for advertisers, this means the opportunity to connect to even more passionate, engaged Netflix fans around the world. We see plenty of room for growth and I couldn’t be more excited for what the future holds.”
More details on pricing and plans will be shared in the months ahead.
A Scaled, Engaged Ads Business
Netflix first launched its ads plan in 2022 in 12 countries, offering unmissable entertainment at unbeatable value for members, and a very exciting opportunity for advertisers. As the business grows, the service is bringing the ads plan to even more members around the world.
As of today, Netflix with ads reaches more than 250M global monthly active viewers. These viewers are deeply engaged: over 80% of ads members are actively watching every week.
Today, Netflix’s ads plan continues to be popular, representing 60%+ of all Q1 sign ups. Netflix works with over 4,000 advertisers, up 70% year over year, and expects ~$3B in ad revenue this year — up 2x from 2025.
Today, campaigns on Netflix drive almost 2x the TV norm on long-term brand building and 23% above benchmarks on purchase intent compared to competitors.
More Ways To Entertain, More Places to Advertise
With entertainment for every moment, Netflix is turning this into more high-quality ad inventory. For advertisers, new ad inventory across podcasts and vertical video will be available globally in 2027.
Netflix continues to expand brand partnership opportunities on Tudum, its official fan site, which generates more than 24 million views each month with exclusive content and can’t-miss recaps.
Netflix has been building and using AI tools for decades to support storytelling, the creative process and now, to make advertising on Netflix more immersive, more interactive, and more effective.
“We have cutting-edge technology, great entertainment across shows, movies, podcasts, and live events, and the most engaged and attentive audience. We’ve proven we are effective, and now we’re expanding ads to more places. Netflix is ready to compete with anyone,” said Reinhard.
