Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Herezie shows better is more expensive with “Free Money” campaign for Fench mobile operator Free
PARIS, FRANCE — French mobile operator Free has been regularly disrupting the country’s market since 2002. Today, they are continuing…
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Campaign Spotlight: adidas Originals launches ‘R.Y.V.’ collection as part of the “Watch Us Move” campaign
MANILA, PHILIPPINES — This season, adidas celebrates the intrinsic power of female creativity, identity, and movement with the launch of…
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Campaign Spotlight: Pet food brand Finn to boost Dog adoptions ‘to the moon’ with Dogecoin cryptocurrency
AMSTERDAM — Today, Ogilvy Social.Lab launches #AdoptaDogecoin, a digital campaign that harnesses the power of cryptocurrency, and dog memes, to…
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Campaign Spotlight: OnePlus makes a big landing with new short film by Michael Gracey with Unlisted and FINCH for Mother Shanghai
SHANGHAI, CHINA — Mother Shanghai launches its first campaign for OnePlus since being appointed by the smartphone giant. The film…
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Campaign Spotlight: TENA sets out to end “the Age of Despair” for women in the Middle East
RIYADH, SAUDI ARABIA — TENA, the worldwide leader in incontinence products, has launched a campaign in the Middle East to…
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Campaign Spotlight: BMB develops diversity and inclusion focused social campaign for Samsung Electronics ahead of International Women’s Day
LONDON, UK — BMB, creative agency part of Cheil Worldwide, has devised a social campaign for Samsung Global which champions…
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Campaign Spotlight: Dentsu Impact and Paytm launch powerful social experiment on India’s gender disparity
NEW DELHI, INDIA — Despite not being widely spoken about, the matter of financial literacy poses deep questions we need…
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Campaign Spotlight: The Rainbow Room Foundation “Magic Soul” Spot by Director Suthisak Sucharittanonta and Triton Film
BANGKOK, THAILAND – To kick off the ‘Language of the Soul’ inclusive art exhibition by people with differences in Bangkok,…
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Campaign Spotlight: Facebook celebrates the possibilities of connections in the new ‘More Together’ campaign
MUMBAI, INDIA – Facebook has launched a new phase of its consumer marketing campaign in India – ‘More Together’. This phase…
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Campaign Spotlight: Taproot Dentsu’s latest campaign for Honda says women are driving more than just cars
INDIA — Honda Cars India has released a powerful video across all its social media channels, saluting women who are…
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Campaign Spotlight: Standard Chartered Bank embraces dentsu Curate for iconic brand campaign “Here for Good”
SINGAPORE — Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here…
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Campaign Spotlight: Kotak Mahindra Bank launches a one-stop platform to empower women, this Women’s day
MUMBAI, INDIA — Kotak Mahindra Bank, is celebrating Women’s Day by launching a unique and innovative campaign enabling women to…
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Campaign Spotlight: On Women’s day, Oriflame empowers women to step-up, lead and #BeTheBossBabe
MUMBAI, INDIA — Oriflame completed its 25 years in India with a massive virtual celebration in December 2020. For 25…
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