Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Swiggy Instamart, Dentsu Webchutney disrupt a 1600-year-old way of cooking; launch The Better Half Cookbook to make kitchens equal
INDIA — Cookbooks have been around since 4th Century AD. And for over 1600 years, they’ve been written assuming it’s…
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Campaign Spotlight: Fridays For Future unveils “1%” a satirical tourism ad for Mars by FRED & FARID Los Angeles
LOS ANGELES, USA — Why are we spending billions to go to Mars when we can use these funds to…
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Campaign Spotlight: #OreoReciPic – A cooking contest with a ‘Twist’ by OREO India conceptualised by Team Pop (Digitas)
INDIA — The year 2020 needs no introduction. But between the madness, the lockdown also sparked people’s creativity in the…
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Campaign Spotlight: Europe car wash network Centres Éléphant Bleu launches print campaign with Serviceplan France
COURBEVOIE, FRANCE — Éléphant Bleu, Europe’s leading car wash network, has launched a national poster campaign created by Serviceplan Group’s…
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Campaign Spotlight: Spark show detail is everything in their America’s Cup campaign via Colenso BBDO
AUCKLAND, NEW ZEALAND – Spark’s ‘Detail is Everything’ campaign, created in collaboration with Colenso BBDO, shows the importance of focusing…
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Campaign Spotlight: Opera browser’s brand activation is the dream job for millennials – Personal Browser dives into the Wild Wild Web
HELSINKI, FINLAND – Last October, Opera, the main competitor to Chrome, Firefox and Edge, launched a recruitment campaign offering the coolest…
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Campaign Spotlight: Joshua Garcia stars in beefy new Jollibee Yumburger commercial
MANILA, PHILIPPINES – If there is one thing that hasn’t changed over time, it’s the fact that Filipinos absolutely love their…
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Campaign Spotlight: Reconnect with adventure, Jeep’s latest print campaign by Publicis Dubaï & Leo Burnett Italy
DUBAI, UAE – In 2020 more than ever, when we have had to limit our travel, the need for adventure and…
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Campaign Spotlight: Mahindra Rise salutes the challenger spirit of #WomenInScience in a film by 22feet Tribal Worldwide
MUMBAI, INDIA – On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the…
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Campaign Spotlight: MoPETS shares a Valentine’s Day love story for pet owners in Serviceplan Belgium campaign
BRUSSELS, BELGIUM – With Valentine’s Day almost upon us, MoPETS are launching their inaugural campaign: the MoPETS Love Stories, created…
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Campaign Spotlight: Moira Dela Torre, PLDT Home collaborate for Valentine’s music video
MANILA, PHILIPPINES – The most streamed Filipina artist on Spotify Moira Dela Torre collaborates with PLDT Home for the music video…
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Campaign Spotlight: Cadbury Dairy Milk Silk nudges couples to go far for love this Valentine’s campaign by Ogilvy India
MUMBAI, INDIA – It’s Valentine’s Day and this year, Cadbury silk is inspiring couples to go far for love. Especially this…
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Campaign Spotlight: Zalando launches Valentine’s campaign ‘Exchange the clothes after your ex’ by 180heartbeats + JUNG v MATT
WARSAW, POLAND – Zalando, the leading European fashion and lifestyle platform, launches Valentine’s Day campaign Exchange the clothes after your ex…
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