Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Prudential Malaysia and Naga DDB Tribal launch CNY film inspired by survivors of critical illnesses
MALAYSIA — What is the source of happiness? This CNY, Prudential grapples with one of life’s biggest questions in a…
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Campaign Spotlight: Varo unveils inaugural ‘A Bank For All Of Us’ brand campaign with Serviceplan
NEW YORK, USA – Serviceplan New York collaborated with Varo Bank on the brand’s first national campaign: ‘Varo. A bank for all of us’ which builds on…
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Campaign Spotlight: Nothing to wear this Lunar New Year? TBWA\Singapore have got you covered
SINGAPORE – Introducing the DIY CNY accessory. If you’re not in the mood to get a festive outfit just for Chinese…
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Campaign Spotlight: Astral ropes in The Womb, and Ranveer Singh to take the brand forward
MUMBAI, INDIA – India’s leading pipes manufacturers – Astral had on-boarded The Womb as its strategic advisor and creative partner a…
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Campaign Spotlight: New CANAL+ Africa brand campaign, ‘CANAL+ Together Everyday’ by BETC
PARIS, FRANCE – CANAL+ INTERNATIONAL, and its ad agency BETC, has unveiled a new brand campaign that will air in…
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Campaign Spotlight: The One Show 2021 juries will “only judge the work”, not the creatives’ WFH life
NEW YORK, USA — A witty new campaign to promote The One Show 2021 call-for-entries says creatives shouldn’t be concerned about what others might…
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Campaign Spotlight: Jollibee reminds everyone to #FindStrengthInLove in latest Kwentong Jollibee Valentines Series
MANILA, PHILIPPINES– Jollibee is proving yet again that love reigns in February with the latest Kwentong Jollibee Valentines series in…
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Campaign Spotlight: Loud Against Nazis and Serviceplan Campaign unite to call for moral courage in standing up against far-right extremism
MUNICH, GERMANY — To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and…
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Campaign Spotlight: Standard Chartered and TBWA\Singapore launches global campaign that sees sustainability through different eyes
SINGAPORE – Standard Chartered’s new global brand campaign launches with a powerful film “Through Different Eyes” – filmed last year…
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Campaign Spotlight: Orange and Publicis Conseil launch new campaign showing the innovations brought by 5G network
PARIS, FRANCE — Orange launches its new communication campaign focussed on uses made possible by the 5G network. Broadcast starting…
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Campaign Spotlight: Pringles® goes out of this world and back in 2021 Big Game Flavor Stacking ad with agency GREY
BATTLE CREEK, MICHIGAN, USA – As the biggest snacking day of the year approaches, the Pringles® brand is ready for…
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Campaign Spotlight: Meet “Hurt,” Influencer parody at the center of GIGIL’s latest campaign for Orocan
MANILA, PHILIPPINES – Plasticware Orocan’s latest campaign by GIGIL feels all-too-familiar especially for those who are fans of actress Heart…
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Campaign Spotlight: King Power launches ‘Thailand Smiles With You’ campaign with Storyteller Bangkok to support local tourism
BANGKOK, THAILAND — King Power, the world-renowned duty free leader, has launched a collaborative initiative with the Thai Government and…
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