Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Essity and AMV BBDO tackle the gender pain gap in #PainStories campaign
LONDON, UK — Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo busting activation, #painstories,…
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Campaign Spotlight: Sri Lanka women’s cricket captain challenges women’s barriers in #BigGirlsCan campaign with Magic Mango
SRI LANKA — In Sri Lanka, when a girl hits puberty, it is considered a moment of great significance, with…
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Campaign Spotlight: Young Hero serves up drink responsibly, #LoveResponsibly campaign for Absolut Vodka
BROOKLYN, NEW YORK, USA – Young Hero served as creative agency and production company for Absolut Vodka’s Drink Responsibly, #LoveResponsibly integrated…
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Campaign Spotlight: #MakeItEpic, ŠKODA and Rosapark unveil the ‘Epic Option’
PARIS, FRANCE – This past year, ŠKODA celebrated its 125th year and the brand is more energetic and dynamic than ever!…
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Campaign Spotlight: Wunderman Thompson enlists the help of upcoming female artists for domestic abuse charity Hestia this International Women’s Day
LONDON, UK – Ten female artists have donated their colourful work to be used as backdrops for video calls on International…
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Campaign Spotlight: Simone Rocha x H&M collection campaign launches – shot by Tyler Mitchell
MANILA, PHILIPPINES – Shot by Tyler Mitchell, in his signature optimistic style, the campaign invites people to step into the…
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Campaign Spotlight: HSBC kickstarts the year of the ox with innovative campaign
HONG KONG – HSBC is set on ensuring that the Year of the Ox is one of positivity, recovery, and…
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Campaign Spotlight: Finnish Arctic town gains the world’s attention with a bid for 2032 Summer Games, #SaveSalla
HELSINKI, FINLAND – The closer to the poles, the more one may feel the impact of climate change. And Salla,…
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Campaign Spotlight: No more waiting for 3 years! McDonald’s is making this year special for those born on February 29th
MUMBAI, INDIA – Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings – people who were…
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Campaign Spotlight: Prime Video France & HEREZIE present CITÉS, a series highlighting French youth and their relationship to French heritage
FRANCE — Starting February 26, 2021, Prime Video France is launching, exclusively on TikTok, CITÉS, a series written and directed…
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Campaign Spotlight: TikTok partners with the Manila City Government on COVID-19 vaccine education campaign
MANILA, PHILIPPINES — The COVID-19 vaccine is gradually becoming available around the world, and in the Philippines, preparations are underway…
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Campaign Spotlight: A small act of sharing has huge consequences in popchips television debut, created by St Luke’s
LONDON, UK – KP Snacks is supporting its popchips brand with a lively new TV campaign that encourages viewers to “Start Something…
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Campaign Spotlight: Digitas India and digibank by DBS use sound to good effect to get users acquainted with Budget concepts
MUMBAI, INDIA – While the citizens were glued to the media to find out what the Union Budget had in…
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