Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: boAt partners with Digitas, reveals the new women-only vibrant audio lifestyle range
NEW DELHI, INDIA — boAt, a leading lifestyle audio-wear brand, believes it’s time to go beyond the ‘women-can-run the-show’ conversations…
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Campaign Spotlight: Major Behavior and 1stAveMachine visualizes personal style for Macy’s Spring Fashion campaign
NEW YORK CITY, USA — Bold spring looks are for creating even bolder moments. To visualize the magic of a…
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Brand & Business: P&G and Shopee collaborate to #ChallengeTheChores, call to challenge gender stereotypes
MANILA, PHILIPPINES — Procter & Gamble partnered with Shopee, the leading e-commerce platform in Southeast Asia to launch its latest…
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Design: Absolut teams up with local Filipino artists to help uplift spirits; Eunpyon, Hulyen, Kris Abrigo, and Tokwa Penaflorida
MANILA, PHILIPPINES — It’s hard to look at the world today and deny that there is division and conflict. So…
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Campaign Spotlight: ‘Motherland Pride’ turns communist statue into gender equality symbol for KyivPride by Saatchi & Saatchi Ukraine
KIEV, UKRAINE — Pride events do not have a long history in Ukraine. In 2020, COVID-19 made it even more…
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Music: Behind the scenes of Syn’s ‘Hope’ by Nick Wood and Julian Lennon, on the 10th anniversary of the Fukushima earthquake and tsunami
TOKYO, JAPAN – On the 10th anniversary of the Fukushima earthquake and tsunami Syn’s Creative Director Nick Wood reflects on…
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Campaign Spotlight: Herezie shows better is more expensive with “Free Money” campaign for Fench mobile operator Free
PARIS, FRANCE — French mobile operator Free has been regularly disrupting the country’s market since 2002. Today, they are continuing…
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Campaign Spotlight: adidas Originals launches ‘R.Y.V.’ collection as part of the “Watch Us Move” campaign
MANILA, PHILIPPINES — This season, adidas celebrates the intrinsic power of female creativity, identity, and movement with the launch of…
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Campaign Spotlight: Pet food brand Finn to boost Dog adoptions ‘to the moon’ with Dogecoin cryptocurrency
AMSTERDAM — Today, Ogilvy Social.Lab launches #AdoptaDogecoin, a digital campaign that harnesses the power of cryptocurrency, and dog memes, to…
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Campaign Spotlight: OnePlus makes a big landing with new short film by Michael Gracey with Unlisted and FINCH for Mother Shanghai
SHANGHAI, CHINA — Mother Shanghai launches its first campaign for OnePlus since being appointed by the smartphone giant. The film…
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Campaign Spotlight: TENA sets out to end “the Age of Despair” for women in the Middle East
RIYADH, SAUDI ARABIA — TENA, the worldwide leader in incontinence products, has launched a campaign in the Middle East to…
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Campaign Spotlight: BMB develops diversity and inclusion focused social campaign for Samsung Electronics ahead of International Women’s Day
LONDON, UK — BMB, creative agency part of Cheil Worldwide, has devised a social campaign for Samsung Global which champions…
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Campaign Spotlight: Dentsu Impact and Paytm launch powerful social experiment on India’s gender disparity
NEW DELHI, INDIA — Despite not being widely spoken about, the matter of financial literacy poses deep questions we need…
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