Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Weleda celebrates centenary anniversary, launches The Open Garden with Studio of Art & Commerce and makemepulse
UNITED KINGDOM – This year marks the centenary of Weleda, the world’s leading manufacturer of certified natural and organic cosmetics…
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Campaign Spotlight | India: Amazon Karigar launches new campaign ‘HANDCRAFTED, WITH LOVE’ created by Ogilvy India-South
BENGALURU, INDIA – Here’s a heartfelt tribute to the hands that create a world for the world to look up…
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Campaign Spotlight: Pleasure is an endless exploration in new campaign for SKYN by Sid Lee and PRETTYBIRD UK
PARIS, FRANCE – At the beginning of the global lockdown, SKYN® started their quest to encourage couples to seek pleasure…
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Campaign Spotlight | Norway: The evil shopping cart is the reason you need car insurance
COPENHAGEN, DENMARK – Stray shopping carts winding up behind cars in grocery store parking lots seems to be a global phenomenon.…
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Campaign Spotlight: BBDO Singapore sends clients both love and luck this February
SINGAPORE – BBDO Singapore has added a creative and affectionate twist to their greeting card for Chinese New Year 2021. …
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Campaign Spotlight | France : L’Auberge des Migrants hacks Amazon for an innovative fundraising campaign
FRANCE – Because of the pandemic, non-governmental associations have to come up with new ways of communicating and asking for…
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Campaign Spotlight | India: Ambuja Cement inspires Indians with a heart-warming film and contemporary rendition of the Flag Song, created by Scarecrow M&C Saatchi.
MUMBAI, INDIA – The 72nd Republic Day of India, marks the time when the world and the nation are slowly…
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Campaign Spotlight: #BeyondTaste, the campaign by Café de Colombia and McCann Worldgroup Colombia to taste coffee with your ears
BOGOTA, COLUMBIA – We are in a new paradigm of marketing to innovate through experiences and Café de Colombia, a…
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Campaign Spotlight | India: United Colors of Benetton launches the second leg of #UnitedByCause by Taproot Dentsu
NEW DELHI, INDIA – While 2020 is over, we are far from life as we knew it before the pandemic.…
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Campaign Spotlight | Mexico : McCann Worldgroup México and Chevrolet break fear to run out of power in an electric car
MEXICO CITY, MEXICO – One of the biggest barriers to buying this type of vehicle is the idea that there…
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Campaign Spotlight | India : Dentsu India partners with Jos Alukkas to question the status quo for women in India
KOCHI, INDIA – Dentsu India, the creative agency from the house of dentsu international, has launched a powerful film with…
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Campaign Spotlight: Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables
AMSTERDAM, NETHERLANDS – Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest…
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Campaign Spotlight | Ecuador: “The Stand(Out)” for Cerveza Pilsener brings football fans back to closed stadiums with unique outdoor stands
ECUADOR – After many months in quarantine, Ecuadorian soccer returned but without fans. Around the world, fans were prohibited from…
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