Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Standard Chartered and TBWA\Singapore launches global campaign that sees sustainability through different eyes
SINGAPORE – Standard Chartered’s new global brand campaign launches with a powerful film “Through Different Eyes” – filmed last year…
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Campaign Spotlight: Orange and Publicis Conseil launch new campaign showing the innovations brought by 5G network
PARIS, FRANCE — Orange launches its new communication campaign focussed on uses made possible by the 5G network. Broadcast starting…
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Campaign Spotlight: Pringles® goes out of this world and back in 2021 Big Game Flavor Stacking ad with agency GREY
BATTLE CREEK, MICHIGAN, USA – As the biggest snacking day of the year approaches, the Pringles® brand is ready for…
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Campaign Spotlight: Meet “Hurt,” Influencer parody at the center of GIGIL’s latest campaign for Orocan
MANILA, PHILIPPINES – Plasticware Orocan’s latest campaign by GIGIL feels all-too-familiar especially for those who are fans of actress Heart…
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Campaign Spotlight: King Power launches ‘Thailand Smiles With You’ campaign with Storyteller Bangkok to support local tourism
BANGKOK, THAILAND — King Power, the world-renowned duty free leader, has launched a collaborative initiative with the Thai Government and…
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Campaign Spotlight: In France, a child victim of sexual abuse still has to prove before the law that he did not consent
PARIS, FRANCE – The association Face à l’Inceste (formerly Aivi), the first French organization to fight against incest, supported by Publicis…
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Campaign Spotlight: TikTok and VaynerMedia London’s new #SeaShanty TV ad celebrates online creators and the first major trend of 2021
LONDON, UK – TikTok and VaynerMedia have unveiled its new #SeaShanty TV campaign to celebrate the platform’s community of creators.…
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Campaign Spotlight: Kareena Kapoor Khan in Lux’s new film says it’s more than that pregnancy glow
INDIA — Women are subjected to judgements, and pregnancy is no different. Though a special period in every woman’s life,…
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Campaign Spotlight: Coca-Cola China & McCann Worldgroup Shanghai launch “CNY Confessions”
SHANGHAI, CHINA – Coca-Cola has launched their Chinese New Year campaign, “CNY Confessions”, with a social film on the real…
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Brand & Business: ABP Network launches new, disruptive B2B content production house
MUMBAI, INDIA — ABP Studios, the new content production house of ABP Network, has been set up with the aim…
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Campaign Spotlight | India: House of Hiranandani launches hyper-personalised video campaign for customers
MUMBAI, INDIA – House of Hiranandani, a premium real estate brand developing iconic integrated communities in India, celebrated the country’s 72nd…
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Campaign Spotlight:FCB Malaysia’s Chinese New Year spot for RHB Bank lifts festive spirits with a true story of belief, love and devotion
KUALA LUMPUR, MALAYSIA – Titled ‘Love Carries On’, RHB Bank’s latest Chinese New Year film, which was created by FCB Malaysia,…
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Campaign Spotlight: Meet the world’s first-ever complex emojis from MindNation x Propel Manila
MANILA, PHILIPPINES – In the middle of the world’s longest lockdown came a silent pandemic raging in the background, the…
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