Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Friso reimagines storytime by launching AI Audio Book 3.0 to deepen family bonds through technology
SHANGHAI, CHINA – Friso is embracing the future of family engagement with the launch of its AI Audio Book 3.0, a…
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Alodia Gosiengfiao cooks up new quest with MAGGI
MANILA, PHILIPPINES – Alodia Gosiengfiao just entered an exciting new phase – and she’s bringing her community along for the…
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LPU Online and Hashtag Orange reimagine digital learning with new campaign
MUMBAI, INDIA – Lovely Professional University’s digital learning platform, LPU Online, has partnered with creative agency Hashtag Orange to launch a groundbreaking new…
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TBWA\India and Bandhan AMC mark a milestone with a campaign celebrating 25 years of financial empowerment
MUMBAI, INDIA – Marking a significant chapter in India’s mutual fund journey, Bandhan AMC Limited celebrates its 25th anniversary with…
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Co-op unveils colleague promise to strengthen employer brand and culture
LONDON, UK – In a bold move to strengthen its commitment to employee engagement and enhance talent attraction and retention,…
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New HSBC MPF campaign taps into the heart of Hong Kong’s workforce with Jan Lamb
HONG KONG – HSBC MPF has partnered with VML, a leading creative agency, to launch its latest brand campaign, “至Fit香港人…
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Cazoo and Fold7 launch new brand positioning with animated campaign ‘The Right Car for Anyone’
LONDON, UK – Fold7 has developed a new brand world and positioning for automotive marketplace Cazoo. It marks a relaunch…
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BBDO China and M&M’S Douyin campaign goes viral with 310 million impressions
SHANGHAI, CHINA – Who says candy is just for snacking? BBDO China partnered with M&M’S to make fun the new flavor,…
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FireCatchers: When Twitch turns into a watchtower for French Firefighters with Havas Play
PARIS, FRANCE – A new civic reflex is emerging on Twitch: Watching over France’s forests while waiting for your favorite streamer…
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Dentsu X and Teads launch AI-powered campaign for Asahi Dry Crystal, predicting consumer attention in seconds
HONG KONG – In a bold move to redefine digital advertising effectiveness, dentsu X has taken a pioneering step in redefining…
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WWF’s OOH campaign has up close look at animals entangled in litter to raise alarm about plastic pollution
SEOUL, SOUTH KOREA – WWF-Korea (World Wide Fund for Nature) and Cheil join forces to raise awareness about the threats…
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Royal Stag BoomBox presents ‘SIGH’, a bold fusion of Bollywood melody and hip hop by Nikhita Gandhi and Dino James
GURUGRAM, INDIA – Royal Stag BoomBox, the flagship music IP by Seagram’s Royal Stag in collaboration with Universal Music Group (UMG),…
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Lotus’s partners with VML to turn rainy days into shopping days with “Rain Coupons” — secret deals that only appear when it pours
BANGKOK, THAILAND – At Lotus’s, we believe everyone deserves a little delight every day — whether it’s sunny, cloudy, or pouring…
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