Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Coca-Cola’s Sound of Home turns Australian airwaves into a Christmas love letter for OFWs
AUSTRALIA – For millions of Overseas Filipino Workers (OFWs), Christmas carries a quiet longing: another year spent celebrating from thousands…
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Budget Direct, 303 unveil chilling new chapter of insurance solved
SYDNEY, AUSTRALIA – Budget Direct’s Sarge, Jacs and their much-loved sidekick Chief are back to solve a cold case and…
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PAL, BBDO Guerrero turn in flight safety into a telenovela moment with MMFF debut
MANILA, PHILIPPINES — Philippine Airlines (PAL) and BBDO Guerrero have taken a familiar onboard touchpoint and transformed it into one of the most unexpected creative…
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A new way to show love: Inside Viber and NIDO 3+ standout Mother’s Day campaign with Branded Gems
MANILA, PHILIPPINES – Earlier this year, NIDO 3+ and Viber completed the second run of their Mother’s Day campaign with…
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Loxam, New Business bring AI to Christmas with a freight lift twist
PARIS, FRANCE – Following a first film launched for Halloween, Loxam returns with a new chapter in a saga built…
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Saudi Tourism Authority, F5 Shanghai reimagine Saudi Arabia for Chinese travelers
SHANGHAI, CHINA – Saudi Tourism Authority has partnered with F5 Shanghai to launch a China-focused communication campaign, anchored by the…
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Fernleaf, Havas Malaysia modernizes a Malaysian classic with new ‘Ibu’ campaign
KUALA LUMPUR, MALAYSIA – Fernleaf has partnered with Havas Malaysia to modernize the beloved “Ibu” song – a nostalgic melody…
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Nestlé MILO’s ‘See Games Equal’ puts unsung sports on the SEA Games stage
HO CHI MINH CITY, VIETNAM — “Football is king”. In Vietnam and across much of ASEAN, sports like wushu, kabaddi, and…
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Plus One Design crafts AI-driven visual world for Ginger’s latest collection
MUMBAI, INDIA – Ginger, an exclusive women’s fashion label by Lifestyle, has launched a new AI-generated campaign as part of…
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Safeguard, Havas Ortega harness local voices to drive handwashing awareness
MANILA, PHILIPPINES – As part of Safeguard’s “Voices of Protection” campaign produced by Havas Ortega, local community representatives from Marikina…
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foodpanda’s pink reindeer riders bring holiday cheer to Metro Manila roads
MANILA, PHILIPPINES – Anyone who has spent the past few days inching through Metro Manila traffic may have noticed something…
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Foundation for Housing, Rosa Paris reimagine Christmas in stark new awareness film
PARIS, FRANCE – As the holidays approach, while cities sparkle with festive lights and shop windows overflow with toys, the…
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Instamart reimagines a 90s classic for a Pan-India Christmas celebration
BENGALURU, INDIA – Instamart, India’s pioneering quick-commerce platform, has unveiled its Christmas DVC, and it might just be the season’s…
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