Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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adoboPicks Year in Review: Campaigns that proved human connections still win in 2025
MANILA, PHILIPPINES – In 2025, creativity proved once again that its greatest power lies not in spectacle, but in connection.…
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Finland pilots outdoor advertising technology to help reunite lost pets with their owners
HELSINKI, FINLAND – A new technology is being tested in Finland to help locate lost pets. It is estimated that…
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Childhope Philippines, Ely Buendia launch ‘Donate to View’ charity film with BBDO Guerrero
MANILA, PHILIPPINES — Childhope Philippines, OPM icon Ely Buendia, and creative agency BBDO Guerrero have partnered this Christmas season to launch…
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Cheil, Korean National Police Agency turn scam call voices into criminal evidence with VOICE WANTED
SEOUL, SOUTH KOREA– Cheil and the Korean National Police Agency are launching the VOICE WANTED campaign to tackle the rapidly increasing scam…
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National Arts Council invites Singaporeans to find growth through the arts
SINGAPORE — “Life. Better with the Arts” by the National Arts Council is a multi-year campaign developed in partnership with TBWA\Singapore.…
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From Norway’s icy fjords to Australia: Ocean Blue expands brand platform with SICKDOGWOLFMAN
MELBOURNE, AUSTRALIA — Norway is home to some of the world’s coldest waters and now Ocean Blue, Australia’s number one smoked…
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Seeing the country’s sights on a bike, through McDonald’s Philippines’ Tour de McDo
MANILA, PHILIPPINES – In the past few years the popularity of cycling in many parts of the country has shot…
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Cathay, Leo Hong Kong turn travel memories into a personalized digital journey
HONG KONG – Cathay is inviting its members to relive the magic of their travel and lifestyle experiences with “Unpack Your…
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adidas TERREX creates mountain teahouse experience in Kazakhstan’s Butakovskiy Gorge
ALMATY, KAZAKHSTAN – adidas TERREX and Havas Middle East unveils the TERREX Teahouse, a new mountain experience located deep within…
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How Story Leaf is bridging the HIV communication gap through youth centered storytelling
MANILA, PHILIPPINES – Nearly one in three new HIV cases in the Philippines are young people aged 15 to 24.…
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GrabAds and Mentos bring freshness to every coffee break through creative collaboration with GrabFood merchants
MANILA, PHILIPPINES – Southeast Asia’s leading superapp Grab continues to expand its selection of advertising solutions for marketers via GrabAds.…
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Insurance by the sachet: How Palawan ProtekTODO is democratizing protection for every FIlipino
MANILA, PHILIPPINES – “Bahala na” (I leave it up to fate) is a common Filipino expression often used to defer…
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GIVA takes the GIVA Exchange Fest Nationwide with a high impact multi-city campaign
BANGALORE, INDIA — GIVA, one of India’s fastest-growing jewellery brands, has launched an extensive, multi-city campaign to promote the GIVA Exchange…
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