Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: IKEA launches new campaign ‘Fortune Favors the Frugal’ by Mother London
LONDON, UK – IKEA has today announced the launch of a new integrated campaign aimed at encouraging the nation to…
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Campaign Spotlight: Hakuhodo launches Sushi Sei’s Flavour of Home campaign with a visual feast
INDONESIA – There are Japanese expatriates left stranded during the Covid-19 pandemic and this presented an opportune time for Sushi…
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Campaign Spotlight: Singapore Tourism Board and TBWA\Singapore launch new film featuring a magical journey through a little girl’s eyes
SINGAPORE – Singapore Tourism Board has launched a new film to inspire a spirit of exploration and curiosity among audiences,…
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Campaign Spotlight: TAC and Clemenger BBDO Melbourne launch “The Lucky Ones Get Caught” ahead of holiday season
MELBOURNE, AUSTRALIA – The Transport Accident Commission (TAC) has launched The Lucky Ones Get Caught – a new campaign encouraging…
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Campaign Spotlight: Translated and AUGE highlight the most human component of all, the gift of language
LONDON, UK – There are roughly 7,117 languages spoken across the world, with just 23 accounting for over half of the…
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Campaign Spotlight: Digi and Naga DDB Tribal shows how unconditional love can make every dream come true.
MALAYSIA – 2020 will be known as the year we put distance between each other, yet grew closer with one…
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Campaign Spotlight: WAOO and Worth Your While Copenhagen launches new campaign “A New Year’s Tail”
COPENHAGEN, DENMARK – Danish streaming service provider WAOO just launched a new channel with beautiful and relaxing content. Not for…
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Campaign Spotlight: R/GA and Jimmy Brings concoct ‘2020 in a Can’ to toast the year goodbye
SYDNEY, AUSTRALIA – This year has been hard to swallow, so R/GA Australia and Jimmy Brings have partnered to create…
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Campaign Spotlight: Mannings and DDB Group Hong Kong salute the #StrongBeauty of Hong Kong Women
HONG KONG – Mannings Hong Kong is reflecting on the challenges of 2020 and appreciating the women in our lives who…
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Campaign Spotlight: Wunderman Thompson South Asia and Tata Steel launch campaign film as tribute for Farmer’s Day
MUMBAI, INDIA – Agriculture is the primary source of livelihood for about 58% of India’s population. Farmers put food on…
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Campaign Spotlight: Even distance can’t keep pure love apart in BBDO Bangkok’s latest film for dtac 5G
SINGAPORE – dtac, a leading telecommunications company in Thailand have recently launched ‘The First Touch’ in partnership with BBDO Bangkok…
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Campaign Spotlight: Ipadama ang Alaga in the new normal, Biogesic reminds us of the importance of care, now more than ever
MANILA, PHILIPPINES – While acts of love and care are universal, Filipinos are definitely more of the expressive kind. We’ve…
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Campaign Spotlight: Surf Excel and BBDO Pakistan wash an entire billboard to launch new Stain Lifter Technology
PAKISTAN – As a follow-up to their disruptive stain hijack of broadcast screens earlier this year, Surf Excel and BBDO…
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