Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Powerful #LetHerRun movement aims to stop gender discrimination in sports
SAO PAULO, BRAZIL – There is a group of female athletes banned from participating in official sports competitions because they…
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Campaign Spotlight: NRMA Insurance creates a board game to learn about the dangers of living in Australia, via CHE Proximity
SYDNEY, AUSTRALIA – Australia is more dangerous than ever. Our seasons are becoming increasingly more volatile as the country faces…
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Campaign Spotlight: No Glaciers = No Home, ‘Meltdown Flags’ climate data project visualizes devastating glacier retreat and stages digital protest
MUNICH, GERMANY – After almost a year of protests, which began in December 2019 when handsewn Meltdown Flags were carried…
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Campaign Spotlight: From field to plate – Indonesia’s tastiest shallots take centre stage in new sambal campaign from VMLY&R and Kraft Heinz
JAKARTA, INDONESIA – A campaign to launch Kraft Heinz’ new ABC Bawang Pedas sambal, is turning the spotlight on its…
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Campaign Spotlight: New is old in “Freedom”, the new Back Market campaign created by Marcel Paris
PARIS, FRANCE – And yet, despite these major societal advances, there is a diktat that we have never questioned. That of…
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Campaign Spotlight: Mercury Hard Cider invites Australians to explore the dark side of cider
MELBOURNE, AUSTRALIA – Carlton & United Breweries’ Mercury Hard Cider is inviting Australians to Explore the Dark Side of Cider…
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Campaign Spotlight: Disney features Paskong Pinoy in its tear-jerker Christmas Advert with Make-A-Wish Foundation
MANILA, PHILIPPINES– Disney’s Christmas advert with charity Make-A-Wish released on November 9 features a quintessential Filipino theme. Revolving around a…
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Campaign Spotlight: “The Joy of Movement” GSK Consumer Healthcare campaign for Voltaren brings to light the real cost of pain
PARIS, FRANCE – Voltaren, the GSK Consumer Healthcare Brand, launches a new global campaign building on their tagline The Joy…
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Campaign Spotlight: d4 McCann creates a thriller short film for World Vision Guatemala to draw attention to child sexual abuse
BUENOS AIRES, ARGENTINA – It lasts 300 seconds, enough time to shake the viewer with something that seems fiction, but…
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Campaign Spotlight: French fashion brand Jules and agency Air redefine masculinity in “Men in Progress”
PARIS, FRANCE – In 2018, Air won the budget of the French menswear brand, Jules (Mulliez Group), after a competition…
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Campaign Spotlight: ‘Not Just A Cadbury Ad’, Cadbury Celebrations, Ogilvy and Wavemaker support small businesses across India
MUMBAI, INDIA – Conceptualized by Ogilvy, Cadbury Celebrations’ latest Diwali campaign provides an advertising platform to local retailers, whose businesses would have…
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Campaign Spotlight: Pizza Hut and KFC launch Co-op Pizza and Mobile Game in Hong Kong
HONG KONG – Pizza Hut is always pushing the boundaries of food innovation – today launching the ‘Pizza Hut x…
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Campaign Spotlight: Leo Burnett’s latest campaign for Skechers D’Lites will get you grooving
MUMBAI, INDIA – Skechers India’s latest campaign Originals Keep Moving starring Bollywood sensation Ananya Panday announces the launch of the…
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