Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Sachin Tendulkar now the voice for DBS on voice-enabled AI systems
MUMBAI, INDIA – The ongoing COVID-19 situation has brought about a paradigm shift in the way brands approach and communicate…
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Campaign Spotlight: CarDekho and Leo Burnett India launches newest campaign “Karo Gaadi Forward, Karo India Forward”
NEW DELHI, INDIA – CarDekho, India’s leading full-stack auto tech company, has always championed the cause of personal mobility as a…
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Campaign Spotlight: PENNY and Serviceplan celebrate Christmas for everyone, animated film and fundraising with German Red Cross
MUNICH, GERMANY – Under the motto “Imagine if everyone did that: then it would be Christmas for everyone.” PENNY and…
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Awards: “Embrace the Moment”, The One Show 2021 opens for entries with campaign by Wolff Olins
NEW YORK, USA – After providing the creative community with this year’s largest global awards show and definitive international and regional creative…
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Campaign Spotlight: TikTok and BBDO Singapore launch Creative Competition to solve real-world marketing challenges
SINGAPORE – TikTok, the leading destination for short-form mobile videos, is calling all marketing and creative professionals as well as…
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Campaign Spotlight: Powerful #LetHerRun movement aims to stop gender discrimination in sports
SAO PAULO, BRAZIL – There is a group of female athletes banned from participating in official sports competitions because they…
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Campaign Spotlight: NRMA Insurance creates a board game to learn about the dangers of living in Australia, via CHE Proximity
SYDNEY, AUSTRALIA – Australia is more dangerous than ever. Our seasons are becoming increasingly more volatile as the country faces…
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Campaign Spotlight: No Glaciers = No Home, ‘Meltdown Flags’ climate data project visualizes devastating glacier retreat and stages digital protest
MUNICH, GERMANY – After almost a year of protests, which began in December 2019 when handsewn Meltdown Flags were carried…
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Campaign Spotlight: From field to plate – Indonesia’s tastiest shallots take centre stage in new sambal campaign from VMLY&R and Kraft Heinz
JAKARTA, INDONESIA – A campaign to launch Kraft Heinz’ new ABC Bawang Pedas sambal, is turning the spotlight on its…
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Campaign Spotlight: New is old in “Freedom”, the new Back Market campaign created by Marcel Paris
PARIS, FRANCE – And yet, despite these major societal advances, there is a diktat that we have never questioned. That of…
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Campaign Spotlight: Mercury Hard Cider invites Australians to explore the dark side of cider
MELBOURNE, AUSTRALIA – Carlton & United Breweries’ Mercury Hard Cider is inviting Australians to Explore the Dark Side of Cider…
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Campaign Spotlight: Disney features Paskong Pinoy in its tear-jerker Christmas Advert with Make-A-Wish Foundation
MANILA, PHILIPPINES– Disney’s Christmas advert with charity Make-A-Wish released on November 9 features a quintessential Filipino theme. Revolving around a…
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Campaign Spotlight: “The Joy of Movement” GSK Consumer Healthcare campaign for Voltaren brings to light the real cost of pain
PARIS, FRANCE – Voltaren, the GSK Consumer Healthcare Brand, launches a new global campaign building on their tagline The Joy…
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