Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Sting redefines engagement through sound in new Formula 1 campaign
GLOBAL – In a hyper-saturated media landscape where brands fight for fleeting attention, Sting Energy is challenging conventions by harnessing the power…
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KFC Hong Kong and Gundam join forces in an immersive 30th anniversary celebration
HONG KONG – In a fusion of pop culture and crispy indulgence, KFC Hong Kong and iProspect Hong Kong have teamed up once again…
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Singapore’s Health Promotion Board and TBWA\Singapore launch nationwide anti-vape campaign
SINGAPORE – The Health Promotion Board (HPB), in collaboration with creative agency TBWA\Singapore, has unveiled a bold anti-vaping campaign titled “Don’t…
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CelcomDigi, OMD Malaysia and Media Prima Unite to combat cyber scams with ‘Kisah Benar’ on TV3’s 999
BANGSAR, MALAYSIA – In an ambitious cross-industry collaboration, CelcomDigi Berhad, OMD Malaysia, and Media Prima Berhad have launched Kisah Benar: Scam Siber, a special segment…
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Pizza Hut & MBCS immortalize a father’s love with the ‘Forever Pizza’
KUALA LUMPUR, MALAYSIA – In a heartwarming tribute to paternal love, Pizza Hut Malaysia, in collaboration with MBCS – the creative…
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Cathay Pacific and Hong Kong Tourism Board unveil ‘The Most Fun Per KM²’ campaign, spotlighting the city’s dynamic neighborhoods
HONG KONG – In a move to invigorate travel interest in Hong Kong, Cathay Pacific, in collaboration with the Hong…
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McDonald’s reimagines customer loyalty with generative AI storytelling with ‘Magic Stories’ in the Netherlands
AMSTERDAM, NETHERLANDS – McDonald’s Netherlands has launched Magic Stories, a generative AI experience that turns everyday family visits into personalized animated…
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CANAL+ and BETC launches its new brand campaign: R0_B0+
PARIS, FRANCE – Convinced that humans are at the heart of creativity, CANAL+ is unveiling its new brand campaign with a…
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Dentsu Philippines presents Pocky Sabi as a sweet confession of love
MANILA, PHILIPPINES – Dentsu Philippines and Pocky Philippines help Filipino youths to “Paki Sabi” with POCKY SABI, making the well-loved snack…
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L’Oréal and BETC Corporate launch “Join the Refill Movement” – Chic activism to rethink beauty
PARIS, FRANCE – L’Oréal, the global leader in beauty, unveils its first worldwide multi-brand, multi-category campaign: “Join the Refill Movement”, created…
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Lee Kum Kee US and Grey Hong Kong turn boring into bold with One Squeeze
LOS ANGELES, USA – Lee Kum Kee is heating up the US market with the launch of two bold new…
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KFC Spain launches the first-ever toothpaste-inspired ice cream this summer
MADRID, SPAIN – This summer, KFC Spain teams up with Licor del Polo Junior —the most popular children’s toothpaste in the…
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Bonds taps content creators to tell the ‘As Worn By Us’ story with a Y2K twist via Special
MELBOURNE, AUSTRALIA – The average Aussie household owns up to 12 Bonds items, so no matter if it’s your bub,…
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