Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ford Philippines brings Ranger closer to women in new campaign
MANILA, PHILIPPINES– Pickup trucks have traditionally been seen as vehicles for men primarily because of its looks, use and purpose…
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Campaign Spotlight: IDFA puts our tears under the microscope in ‘Real Emotion. Real Films’ created by WE ARE Pi
AMSTERDAM, NETHERLANDS – IDFA, the world’s leading documentary film festival, best known for its support of independent filmmakers and artistic excellence,…
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Campaign Spotlight: Firefly Yellow Shield launches an animated reveal with McCann introducing line of protective products
MANILA, PHILIPPINES – The pandemic brought with it challenges we never imagined would occur in our lifetimes. It shook a number…
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Campaign Spotlight: Kotak Mahindra Bank brings the stadium feeling to every fan’s smartphone, with their #KonaKonaCricket campaign, amid lockdown
MUMBAI, INDIA – The cricket fever lies in the heart of every Indian and the IPL has been the greatest…
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Campaign Spotlight: Analogfolk launches Bigup.Ai 2.0, the AI tool that boosts women’s confidence and drives society forwards
HONG KONG – Independent digital creative agency AnalogFolk has today launched BigUp.AI 2.0, a more powerful version of the AI tool…
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Campaign Spotlight: Colonel Sanders goes sans moustache for “Movember”, with KFC and Sid Lee
PARIS, FRANCE– Sid Lee and KFC has collaborated to raise awareness for Movember, a moustache-growing charity event that raises funds…
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Campaign Spotlight: Aamir Khan and Alia Bhatt encourages everyone to switch to PhonePe digital payments, ‘Karte Ja. Badhte Ja.’
MUMBAI, INDIA – PhonePe, India’s leading digital payments platform has announced its new campaign ‘Karte Ja. Badhte Ja.’ featuring its…
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Campaign Spotlight: Terry’s Chocolate Orange returns to TV with new ‘Deliciously Unsquare’ campaign
LONDON, UK – BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the…
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Campaign Spotlight: “Giving Life”, the directorial debut online film by Suthisak Sucharittanonta
BANGKOK, THAILAND – Making his directorial debut, Suthisak Sucharittanonta, Creative Chairman of BBDO Bangkok, wrote and directed “Giving Life” –…
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Campaign Spotlight: Propel Manila and Jollibee bring back the CHAMP with Money Heist Theme Song Bella Ciao
MANILA, PHILIPPINES– To help Jollibee bring back its classic burger Champ, Propel Manila created a spot that matches the burger’s…
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Campaign Spotlight: Who let the bags out? Thom Browne and Jordan Blady breathe life into label’s latest handbag collection
MANILA, PHILIPPINES – In his first collaboration with American luxury brand Thom Browne, Paris-based director Jordan Blady breathes life into…
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Campaign Spotlight: “Nasa saya ‘yan!”, a TNT campaign inspired by teens to inspire teens
MANILA, PHILIPPINES – After almost 8 months of lockdown, the monotony has taken a toll on everyone. The youth, especially,…
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Campaign Spotlight: Andreas Nilsson and Vipps rock out by the river
COPENHAGEN, DENMARK – Simplicity can be many things. It can be quiet sunrise. A user-friendly cell phone plan. Or a…
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