Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Yves Saint Laurent Beauté and BETC Etoile Rouge collaborate with Lenny Kravitz for new Y Parfum
PARIS, FRANCE – For this new chapter, Y perfume for men asks a crucial question: WHY NOT? It encourages us to…
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Campaign Spotlight: Imagination creates Ford Horizon – A virtual platform for Ford to host next generation interactive experiences
LONDON, UK – Imagination has been working on an exciting new initiative for Ford of Europe which broke on 2nd September,…
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Campaign Spotlight: Pepsi launches a 77% Celebration with BBDO Guerrero
MANILA, PHILIPPINES– Early this year, BBDO Guerrero worked with Pepsi to put its cola taste to the test with the…
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Campaign Spotlight: Dentsu Impact launches fresh campaign for the all-new Hindustan Times
MUMBAI, INDIA – The HT Media Group has relaunched its flagship brand Hindustan Times in an all-new digital-first avatar. The…
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Campaign Spotlight: Wunderman Thompson Bangkok mimics “Master Class” in mock online learning course ad
BANGKOK, THAILAND – In 2020, Thailand’s economy experienced what the media called “the worst in Asia”. The ripple effect of…
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Campaign Spotlight: Dove’s ‘put pleasure first’ moment, redefining the role of pleasure for a new generation led by BBDO Greater China
SHANGHAI, CHINA – Dove, the biggest chocolate brand of Mars in China has launched a major brand campaign to reinvigorate…
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Campaign Spotlight: Filipinos are calling this ad the ‘Best Commercial of the Year’, Old Spice Philippines
MANILA, PHILIPPINES – It’s so powerful that it can sell even being surrounded by ninjas. Too powerful that it can…
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Campaign Spotlight: foodpanda curates EDSA menu billboards with weather & traffic triggers, first of its kind DOOH
MANILA, PHILIPPINES – As traffic picks up in the Philippines, foodpanda – the mobile food delivery marketplace – welcomed audiences…
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Campaign Spotlight: Apple reiterates stance on user privacy with new ad “Over Sharing”
TBWA\Media Arts Labs’ latest campaign for Apple “Oversharing” reiterates the brand’s stance on user privacy. The film opens on a…
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Campaign Spotlight: Grey Group has formalized a new Sustainability Practice & launches a new Singapore Food Agency campaign
SINGAPORE – Grey Group has formalised a new Sustainability Practice under sustainablygrey.com – a priority practice that will focus on…
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Campaign Spotlight: Diesel discovers super-smartness is the best superpower in new smartwatch campaign by Publicis Italy
MILAN, ITALY – DIESEL writes a new chapter in its superhero-laden Spring/Summer 20 story, with a new smartwatch launch that enhances…
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Campaign Spotlight: Dentsu One Manila gives Honda Motorcycles an edge as it launches its newest action movie-inspired commercial
MANILA, PHILIPPINES – In this new normal, motorcycles have undoubtedly taken center stage and have become more relevant to Filipinos more…
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Campaign Spotlight: Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs
MUMBAI, INDIA – This year’s Ganesh Chaturthi festival – the pride and joy of Maharashtra, was scaled down due to…
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