Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: CarDekho launches new campaign “The everyday hero” by Leo Burnett India
NEW DELHI, INDIA – As cities re-open post the lockdown, personal mobility has taken on a significant relevance. Owing to…
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Campaign Spotlight: VMLY&R and OMO combat flooding in Vietnam with environmental awareness campaign, get dirty to protect
HO CHI MINH CITY, VIETNAM – Leading Unilever laundry brand Omo and global brand experience agency VMLY&R are helping to…
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Campaign Spotlight: BBDO Bangkok’s film for Ford is about adventures worth having
BANGKOK, THAILAND – BBDO Bangkok‘s latest campaign for Ford redefines adventure away from the conventional going off-road, climbing mountains and…
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Campaign Spotlight: McDonald’s Sweden replaces all balloons with AR balloons in effort to reduce single-use plastics and waste
SWEDEN–McDonald’s Sweden and NORD DDB are replacing all balloons with digital balloons in an AR game. The game was released…
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Sustainability: WWF Launches We Love Cities 2020; Muntinlupa, Batangas, and Santa Rosa City Qualify for the Campaign
MANILA, PHILIPPINES– The Philippine cities of Batangas, Muntinlupa, and Santa Rosa City are in the running for this year’s leg…
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Campaign Spotlight: Mi India launches Redmi Note 9 Pro Max with a new TVC created by Brave New World
MUMBAI, INDIA– With the launch of the Redmi Note 9 Pro Max in March 2020, Mi India aimed at re-inventing…
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Campaign Spotlight: L’oreal Luxe and BETC Étoile Rouge present “Voce Viva” Valentino’s new fragrance by Lady Gaga
PARIS, FRANCE – To support the launch of Valentino’s new feminine perfume, L’Oréal Luxe called on agency BETC Etoile Rouge…
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Campaign Spotlight: HERC makes first international manifesto film for Tony’s Chocolonely and Idris Elba
AMSTERDAM, NETHERLANDS– Tony’s Chocolonely‘s latest film Fair/Unfair reaffirms its stance on 100 percent slave-free chocolate. The brand has been campaigning…
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Campaign Spotlight: Leo Burnett India unveils latest campaign for Spotify featuring popular artist Nucleya
MUMBAI, INDIA – Leo Burnett India’s latest campaign for Spotify featuring the much-loved artist Nucleya aka Udyan Sagar encourages users…
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Campaign Spotlight: TBWA\Singapore partners Singapore top director Roslee Yusof in stunning film for Singapore Tourism Board
SINGAPORE – Dance, music, and an iconic cityscape take centre stage in a stunning new film for the Singapore Tourism…
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Campaign Spotlight: ‘While You Were Home’, heartfelt tribute to local tourism in Changi Airport-Ogilvy Singapore collaboration
SINGAPORE – Changi Airport Group (CAG) has launched a new Singaporean short film that celebrates the everyday individuals who work…
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Campaign Spotlight: Sid Lee and Honda’s ‘The Hybrid You Can Feel’, the soaring sensation of the New Honda Jazz
PARIS, FRANCE – In keeping with its pledge to produce a 100% electrified range by 2022, Honda is introducing several new…
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Campaign Spotlight: PepsiCo launches Doritos Wasabi with a spot that honors Japanese cinema and pop culture
SÃO PAULO, BRAZIL–Almap BBDO has created a film befitting the latest flavor of PepsiCo’s Doritos— Wasabi. The flavor is the latest…
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