Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Setting trends, not chasing them: JBL unveils its latest ‘First Doesn’t Follow’ campaign
MUMBAI, INDIA – In a world full of followers, JBL continues to lead. The iconic audio brand from the house of…
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Klook, The Secret Little Agency unveils travelling joy dispenser to rally travellers to find their best you
SINGAPORE – What if your next personal breakthrough was sparked by a whiff of Mousedeer Farts? Asia’s leading platform for experiences…
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Volkswagen Tera takes a star turn in Netflix originals created by AlmapBBDO
SAO PAULO, BRAZIL – Volkswagen’s biggest South American launch in recent memory is now taking a starring role in Money…
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Sauna Transit: The world’s first runway sauna opened at the Helsinki Airport by Finavia and SEK
HELSINKI, FINLAND – Most airports have transit zones and lounges, some even have saunas, but only the Helsinki Airport has offered…
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‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear
LONDON, UK – Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football…
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7UP, the ‘Super Duper Refresher’ ups the refreshment game with a new sonic identity
MUMBAI, INDIA – 7UP®, PepsiCo’s ultimate refreshment brand, is making sound an integral part of its identity with the launch of…
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Greenpeace and elvis assemble high profile activists for nationwide billboard protest
LONDON, UK – The right to protest powers democracy. It’s behind many of the biggest leaps forward society has seen. In…
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Sting Energy’s Formula 1 cinema takeover has Philippine movie fans abuzz
MANILA, PHILIPPINES – In a world of cluttered feeds and short attention spans, Sting® Energy is rewriting the rules of brand…
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Aunty M brings humour and heat to Google’s first YouTube creator series for Ads Solutions from The Carrot Collective and VIRTUE Asia
SINGAPORE – Google is bringing its Ad Solutions to life in a fresh new way for marketers and entrepreneurs in Southeast…
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Volkswagen invites your inner child to drive in the electric era in new “Batteries Included” campaign via DDB Group Sydney
SYDNEY, AUSTRALIA – Volkswagen Australia has launched a bold new campaign entitled “Batteries Included”, created in partnership with DDB Group Sydney, that taps…
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Vietnamese coffee brand BOLD84’s “Shake Express” by Happiness Saigon turns local bumpy streets into the barista
HO CHI MINH CITY, VIETNAM – In Vietnam, coffee is less a drink and more a daily rhythm, sipped on sidewalk…
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electriclime° team up with PropertyGuru to launch groundbreaking ‘Everyone Welcome’ filter
SINGAPORE – Production house electriclime° has collaborated with PropertyGuru on a moving new brand film, filmed in Bangkok and helmed by…
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No animals were harmed in the making of this ad: Cathay Cargo taps into tech to safely recreate a modern-day ark, created with Leo Hong Kong
HONG KONG – Sloths, flamingos, alpacas, penguins and other adorable creatures star in Cathay Cargo’s latest campaign, which highlights the meticulous…
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