Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Burger King, We Believers, and Pickle Music release ‘Cow’s Menu’ campaign
NEW YORK, USA — Burger King’s latest campaign, “Cow’s Menu” highlights its burgers’ main ingredient, talking about how cows release methane…
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Campaign Spotlight: BBDO Singapore taps celebrity Robi Domingo to launch ‘Rexona Cola’ TVC
SINGAPORE – Rexona has launched a campaign in the Philippines with BBDO Singapore for Rexona Men’s Natural Fresh range called…
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Campaign Spotlight: BDO Life pushes protection from uncertainties, life’s “What Ifs”
MANILA, PHILIPPINES – “What if she says ‘no’? What if she gets pregnant right away? What if she gets sick?…
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Campaign Spotlight: Delhi Airport & 22feet Tribal Worldwide take homebound travelers on a virtual tour with #DELnavigate
DELHI, INDIA – Delhi Airport joined hands with 22feet Tribal Worldwide, part of the DDB Mudra Group, to launch an…
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Campaign Spotlight: “Face-xercise”, chic and challenging game from Mccann Worldgroup Thailand and Galderma
BANGKOK, THAILAND – Galderma Thailand, the partner of choice for skin healthcare professionals worldwide, known for its innovative aesthetics solutions,…
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Campaign Spotlight: VMLY&R and PepsiCo empower China’s GenZ to showcase their passions through AR technology
SHANGHAI, CHINA – An exciting new campaign from multinational food and beverage corporation PepsiCo and global brand experience agency VMLY&R…
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Campaign Spotlight: GREY Singapore makes hygiene education simpler for kids with gamified tutorial ‘Keep Off’
SINGAPORE — Since the beginning of the pandemic, adults around the world have been teaching children everyday actions to reduce the…
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Campaign Spotlight: RCBC taps Entropia to launch it’s widest range of digital banking services, “What Now?”
MANILA, PHILIPPINES – As the usage rate of digital tools in the financial and banking industry continues to rise, Rizal…
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Campaign Spotlight: Director Roni Shao and Sweetshop China create a fun and dynamic world for Vidal Sassoon in new spots from Saatchi & Saatchi Shanghai
SHANGHAI, CHINA – Created for Vidal Sassoon’s (VS) styling range, the high-energy films (with a touch of humour) make a bold…
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Campaign Spotlight: Seven A.D.’s latest spot for Selecta says “Thank You Mom and Dad”
MANILA, PHILIPPINES – Selecta‘s latest campaign from Seven A.D. says, “spending time with you, especially over Selecta ice cream, is…
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Campaign Spotlight: #SocializeResponsibly is the new normal for beer lovers
MANILA, PHILIPPINES — As the pandemic put a freeze to life outside our homes, a new consumer behavior has appeared…
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Campaign Spotlight: TBWA\Dublin launches pro bono campaign for Translators Without Borders
DUBLIN, IRELAND – Translators Without Borders is a non-profit organisation that offers language and translation support for humanitarian emergencies. With…
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Campaign Spotlight: Apple’s Underdogs are back with the latest video revealing the trials of working from home
CUPERTINO, USA – Apple demonstrates their products through their latest campaign showing how working from home amidst this pandemic can…
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