Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Cadbury Dairy Milk Silk releases ad about young love in India, with Mondelez India & Ogilvy India
INDIA — Cadbury Dairy Milk Silk has launched a new TVC to continue the “How Far Will You Go for…
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Campaign Spotlight: Singlife steps up for Singapore in new video series celebrating frontliners with actor Adrian Pang
SINGAPORE — Singlife, a leading digital insurer, has introduced its new “Stepping up for Singapore” digital video series to celebrate…
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Campaign Spotlight: PLDT and Smart come together to #CleanTheCloud
MANILA, PHILIPPINES — On World Environment Day, PLDT-Smart Gabay Kalikasan launched an online film that introduced the concept of reducing…
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Campaign Spotlight: Unilever Lux launches #StayBeautifulStayStrong campaign to celebrate beauty
SINGAPORE — Unilever, along with partner with Wunderman Thompson Singapore’s Lux team, launched the #StayBeautifulStayStrong campaign last week. #StayBeautifulStayStrong shows…
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Campaign Spotlight: Ogilvy Thailand and C.P. Group online film, “The Girl with the Whale,” as part of environmental campaign
BANGKOK, THAILAND — In Thailand alone, there are as high as 2 million tons of plastic waste produced every year,…
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Campaign Spotlight: Free Press Journal cancels out COVID-19 with a special edition of its online newspaper
MUMBAI, INDIA – After 10 weeks of strict lockdown, many cities have finally been allowed to partially open. However, over…
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Campaign Spotlight: “The Look” by SATURDAY MORNING for P&G wants us to talk about racial injustice
GLOBAL — Racism has returned to the forefront of the news recently, but multinational consumer goods company Procter & Gamble…
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Campaign Spotlight: Insurance phenomenon Hedvig wants us to care less about stuff
STOCKHOLM, SWEDEN – “It’s just stuff,” reads the slogan of the new campaign by Swedish insurance company Hedvig. A new…
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Campaign Spotlight: Maybelline and MRM #SpreadGoodVibes with an interactive AR project in Thailand
BANGKOK, THAILAND – Maybelline Thailand has partnered with MRM to #SpreadGoodVibes through a fun, interactive Augmented Reality (AR) campaign that…
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Campaign Spotlight: BBH India launches the vivo V19 with fun films starring Aamir Khan
MUMBAI, INDIA – Vivo, the innovative global smartphone brand, launched the vivo V19 with a new campaign starring Aamir Khan.…
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Campaign Spotlight: Nickelodeon Asia and EYEYAH! launch 10-part animated series and worksheets for World Ocean Day
SINGAPORE — Pro-social edutainment platform EYEYAH! together with Nickelodeon Asia and Maritime and Port Authority of Singapore (MPA) are collaborating to…
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Campaign Spotlight: Wow Skin Science tells Indian millennials #TrashYourSpam for World Environment day
INDIA — This World Environment day, home-grown skincare and wellness brand WOW Skin Science launched a campaign #TrashYourSpam in a bid to…
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Campaign Spotlight: And A Half calls on artists to join the fight against evil with Kontra COVID
MANILA, PHILIPPINES – Design studio And A Half has released a vibrant new initiative to battle misinformation in the Philippines…
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