Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Free Press Journal cancels out COVID-19 with a special edition of its online newspaper
MUMBAI, INDIA – After 10 weeks of strict lockdown, many cities have finally been allowed to partially open. However, over…
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Campaign Spotlight: “The Look” by SATURDAY MORNING for P&G wants us to talk about racial injustice
GLOBAL — Racism has returned to the forefront of the news recently, but multinational consumer goods company Procter & Gamble…
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Campaign Spotlight: Insurance phenomenon Hedvig wants us to care less about stuff
STOCKHOLM, SWEDEN – “It’s just stuff,” reads the slogan of the new campaign by Swedish insurance company Hedvig. A new…
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Campaign Spotlight: Maybelline and MRM #SpreadGoodVibes with an interactive AR project in Thailand
BANGKOK, THAILAND – Maybelline Thailand has partnered with MRM to #SpreadGoodVibes through a fun, interactive Augmented Reality (AR) campaign that…
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Campaign Spotlight: BBH India launches the vivo V19 with fun films starring Aamir Khan
MUMBAI, INDIA – Vivo, the innovative global smartphone brand, launched the vivo V19 with a new campaign starring Aamir Khan.…
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Campaign Spotlight: Nickelodeon Asia and EYEYAH! launch 10-part animated series and worksheets for World Ocean Day
SINGAPORE — Pro-social edutainment platform EYEYAH! together with Nickelodeon Asia and Maritime and Port Authority of Singapore (MPA) are collaborating to…
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Campaign Spotlight: Wow Skin Science tells Indian millennials #TrashYourSpam for World Environment day
INDIA — This World Environment day, home-grown skincare and wellness brand WOW Skin Science launched a campaign #TrashYourSpam in a bid to…
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Campaign Spotlight: And A Half calls on artists to join the fight against evil with Kontra COVID
MANILA, PHILIPPINES – Design studio And A Half has released a vibrant new initiative to battle misinformation in the Philippines…
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Campaign Spotlight: Third World Improv turns Havas Ortega market research into comedy about love in quarantine
MANILA, PHILIPPINES — Filipinos have long been known for being sentimental people so it comes as no surprise that even…
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Campaign Spotlight: BBDO Singapore and OMD launch #BeyondTheCase, a poster series of COVID-19 survivors
SINGAPORE — COVID-19 survivors in Singapore are sharing their stories, experiences, and appreciation for the frontliners who cared for them,…
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Campaign Spotlight: K-drama actor Hyun Bin stars in Smart’s latest campaign by Grey Manila
MANILA, PHILIPPINES — Smart and agency Grey Manila launched a campaign that highlights how life today is practically run by the apps…
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Campaign Spotlight: Wunderman Thompson Thailand Creative Director releases film thanking TCP Group for cancelling his work
BANGKOK, THAILAND – As the advertising industry feels the impact of the pandemic, Thasorn Boonyanate, executive creative director at Wunderman…
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Campaign Spotlight: Wedding bells are ringing on Animal Crossing for an island celebration hosted by Sentosa
SINGAPORE — Amid reports of couples postponing their weddings due to the COVID-19 pandemic, polytechnic sweethearts Varian and Ruoyi celebrated…
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