Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: StopVEO and Publicis Conseil make a statement about educational violence in “The Words I Won’t Say”
PARIS, FRANCE — In France, following the recent adoption of a new law for the abolition of ordinary educational violence,…
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Campaign Spotlight: Humour and home improvement go hand in hand in Saatchi & Saatchi Thailand’s film for SCG Home
BANGKOK, THAILAND — Saatchi & Saatchi Thailand and home consultancy company SCG Home launched a campaign encouraging society to create…
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Campaign Spotlight: AlmapBBDO reveals how they produced WhatsApp’s latest campaign, “It’s Between You,” while social distancing
SAO PAOLO, BRAZIL — WhatsApp’s new campaign, “It’s Between You,” features a spot created by AlmapBBDO which celebrates the way…
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Campaign Spotlight: Oppo releases film series to highlight camera features of the Raphael and Lisa mobile phones
SHANGHAI, CHINA — Director Camille Marotte, from global boutique production company Sweetshop, has created a series of films for Oppo that…
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Campaign Spotlight: In South Korea, Cheil partners with police to spread vital information about missing children
SEOUL, SOUTH KOREA – On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced…
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Campaign Spotlight: BBDO Guerrero and DOT launch film series, “Wake Up in the Philippines,” highlighting key tourist destinations
MANILA, PHILIPPINES — The Philippine Department of Tourism (DOT), with its lead creative partner BBDO Guerrero, launched a series of…
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Campaign Spotlight: A film to put the “good” back in “good morning” from Nescafé and Publicis Worldwide
PARIS, FRANCE – Nescafé and Publicis Worldwide introduce a new campaign in Europe with a meaningful statement, as most markets gradually…
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Campaign Spotlight: An open letter urges social media giants to give “verified” badge to health experts
HELSINKI — As COVID-19 continues to dominate online conversations, Nordic health company Terveystalo called on social media giants Facebook, Twitter,…
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Campaign Spotlight: These “Cool Notices” by Yard and SpeakUpAfrica encourage young Africans to practice social distancing
GLOBAL — As countries in Europe, North America, and Asia have started to come out of lockdown, Africa has seen…
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Campaign Spotlight: Krungthai Bank uses reviews to save local restaurants in lockdown with Digitas Thailand
BANGKOK, THAILAND — Krungthai Bank, aiming to support local communities and businesses in Thailand, launched the campaign called #StandByRoadsideStoreSide asking people…
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Campaign Spotlight: LeBron James narrates powerful Nike ad, “Never Too Far Down,” by Wieden+Kennedy
MANILA, PHILIPPINES — In the face of a global pandemic, Nike has released an ad to remind people to keep fighting…
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Campaign Spotlight: FCB Malaysia and SP Setia release short film with both live action and animation
KUALA LUMPUR, MALAYSIA — Advertising agency FCB Malaysia produced a short film with a combination of animation and live action…
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Campaign Spotlight: As lockdown measures soften, Spain entices tourists with the “Visit Valencia” campaign by Serviceplan Spain
VALENCIA, SPAIN — Creative agency Serviceplan Spain has produced the Visit València campaign, including a film that aims to help…
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