Campaign SpotlightPress Release

Campaign Spotlight: A film to put the “good” back in “good morning” from Nescafé and Publicis Worldwide

PARIS, FRANCE – Nescafé and Publicis Worldwide introduce a new campaign in Europe with a meaningful statement, as most markets gradually get out of confinement.

For decades, Nescafé has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated for decades.




NESCAFE, with the help of Publicis Worldwide (Paris and Milan offices), launched the new “Good Morning” campaign, with the idea of bringing an optimistic “good” back into our mornings.

This campaign was produced by Prodigious almost exclusively from existing Nescafé footage anchored in morning moments intertwined with the song “First Day of my Life” that reminds us how good it feels to say “good morning” again.

Watch the full video here


Creative Agency: Publicis Worldwide (Paris + Milan)
Global CCO Publicis WW: Bruno Bertelli
Global Creative Director: Davide Boscacci
Executive Creative Director: Hugo Gallardo
ACD/Head of Copy: Jen Smith
ACD/Art Director: Gustavo Lacerda
General Manager: Dennis DeYonker
Business Director: Arnaud Tillon
Client Service Director: Prigent Guiganton
Senior Strategic Planner: Daniel Groh
Head of Production: Francesca Zazzera

Film Credits
Production company: Prodigious Italy
Producer: Sanam Bartoletti
Music Production: Yessian, Music Sound Design

Music credits
Artist: Bright Eyes
Song: First Day Of My Life

Partner with adobo Magazine

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