Campaign Spotlight

Campaign Spotlight: BBDO Guerrero and DOT launch film series, “Wake Up in the Philippines,” highlighting key tourist destinations

MANILA, PHILIPPINES — The Philippine Department of Tourism (DOT), with its lead creative partner BBDO Guerrero, launched a series of 16 films highlighting tourist destinations around the country. The campaign, “Wake Up in the Philippines,” attempts to showcase all the fun one can experience in the Philippines in all of its 16 regions.

BBDO Guerrero, along with its partner production houses Artillerie Media and Unitel Straight Shooters, accepted the challenging task of filming all 16 videos across the country. Working with several film directors, the entire project comprised of a total of 51 shooting days covering 150 different locations.

“Congratulations and thanks are in order to our clients, production, and agency teams who managed and led this massive project. We hope this reminds people to keep safe and plan for their dream travel destinations that they can experience soon,” said BBDO Guerrero Creative Chairman David Guerrero.



This year, four films have been released, featuring destinations in Regions VII, V, IX, and the Cordillera Administrative Region.

The film series is accompanied by music produced by Syn Music, a rearrangement of the classic song “Beautiful Dreamer” using traditional local instruments mixed with contemporary sounds and rhythm.

The rest of the campaign series will be rolled out throughout the year. The most recent film, an “omnibus teaser,” has been released in light of the current trying situation due to the pandemic. The video was created in-house by DOT with a hopeful message for locals and tourists alike who yearn to travel again.

“Staying at home continues to be the utmost priority of the DOT and the government. While we ensure our safety and that of our loved ones, we hope this material brings inspiration and excitement to travel again in the near future,” said DOT Assistant Secretary Howard Uyking.

Watch the film here

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