Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBDO Guerrero and DOT launch film series, “Wake Up in the Philippines,” highlighting key tourist destinations
MANILA, PHILIPPINES — The Philippine Department of Tourism (DOT), with its lead creative partner BBDO Guerrero, launched a series of…
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Campaign Spotlight: A film to put the “good” back in “good morning” from Nescafé and Publicis Worldwide
PARIS, FRANCE – Nescafé and Publicis Worldwide introduce a new campaign in Europe with a meaningful statement, as most markets gradually…
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Campaign Spotlight: An open letter urges social media giants to give “verified” badge to health experts
HELSINKI — As COVID-19 continues to dominate online conversations, Nordic health company Terveystalo called on social media giants Facebook, Twitter,…
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Campaign Spotlight: These “Cool Notices” by Yard and SpeakUpAfrica encourage young Africans to practice social distancing
GLOBAL — As countries in Europe, North America, and Asia have started to come out of lockdown, Africa has seen…
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Campaign Spotlight: Krungthai Bank uses reviews to save local restaurants in lockdown with Digitas Thailand
BANGKOK, THAILAND — Krungthai Bank, aiming to support local communities and businesses in Thailand, launched the campaign called #StandByRoadsideStoreSide asking people…
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Campaign Spotlight: LeBron James narrates powerful Nike ad, “Never Too Far Down,” by Wieden+Kennedy
MANILA, PHILIPPINES — In the face of a global pandemic, Nike has released an ad to remind people to keep fighting…
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Campaign Spotlight: FCB Malaysia and SP Setia release short film with both live action and animation
KUALA LUMPUR, MALAYSIA — Advertising agency FCB Malaysia produced a short film with a combination of animation and live action…
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Campaign Spotlight: As lockdown measures soften, Spain entices tourists with the “Visit Valencia” campaign by Serviceplan Spain
VALENCIA, SPAIN — Creative agency Serviceplan Spain has produced the Visit València campaign, including a film that aims to help…
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Campaign Spotlight: Publicis Italy and Mulino Bianca release short film directed by award-winning filmmaker Gabriele Mainetti
PARIS, FRANCE — Mulino Bianco, one of the biggest brands among the Barilla company and the leading brand of baked…
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Campaign Spotlight: Hari Raya Aidilfitri celebrations persist despite distance, shown in “Antara Dua Jendela” by Ensemble Worldwide and PETRONAS
KUALA LUMPUR, MALAYSIA — IPG Mediabrands Malaysia’s creative agency Ensemble Worldwide and fully integrated oil and gas company PETRONAS have…
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Campaign Spotlight: AMV BBDO give us lessons from the history of pandemics with new radio ad for bookshop chain Daunt
LONDON, UK – Daunt, the independent bookshop chain, has launched a new radio campaign to promote its online service while…
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Campaign Spotlight: BBDO India and tyre brand Ralco release film encouraging everyone to #RideAgainResponsibly
SINGAPORE — As many people are eager to get back on the road, India-based automotive tyre brand Ralco released a short…
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Campaign Spotlight: For UN World Day for Cultural Diversity, Wunderman Thompson India releases short film featuring photos by Jimmy Nelson
INDIA — Wunderman Thompson India released “#SOS Save Our Sentinels – The Blink Film” for The Jimmy Nelson Foundation. The short…
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